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The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Meet the Armitron Connect Matrix Smartwatch, a sleek and powerful accessory ready to enhance your lifestyle. Designed with an AMOLED high-definition touchscreen display, a silicone band with quick-release technology, a rotating crown for easy navigation, and magnetic rapid charging capabilities. Easily stay connected by making and receiving calls directly from your wrist and personalize your smartwatch experience with custom dials from your smartphone gallery. Stay on top of your fitness goals with Blood Oxygen/SpO2, heart rate monitoring, and various sports modes. Enjoy additional features, like music control, women's reproductive health tracking, voice assistant, camera control, and more. The Matrix smartwatch is your ultimate companion for staying connected and active. 44mm base metal case AMOLED 1.78" 368*448 high-definition touchscreen display Magnetic rapid charger included  22mm silicone magnetic band with quick-release technology Easily adjustable band – no tools needed Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Elevate your active lifestyle with the Apex, a sporty black case watch featuring a stainless steel top ring and red push buttons. The black dial, accented with white and red printing, exudes boldness. Equipped with an altimeter, barometer, temperature reference, weather station, 5 alarms, 99 laps memo, stopwatch, countdown timer, world time, adjustable LCD contrast, and an EL backlight. This timepiece delivers superior functionality for all your adventurous endeavors.

Infuse energy into your lifestyle with the Apex, a sleek black case watch boasting a stainless steel top ring and stylish black push buttons. The black dial, adorned with white and orange printing, radiates a sense of dynamism. Secure it with the vibrant orange strap and dive into action with features like an altimeter, barometer, temperature reference, weather station, 5 alarms, 99 laps memo, stopwatch, countdown timer, world time, adjustable LCD contrast, a 60 dots-matrix LCD display, and an EL backlight. This timepiece delivers superior functionality for all your adventurous endeavors.

Immerse yourself in a dynamic lifestyle with the Apex, a sleek black case watch showcasing a stainless steel top ring and stylish light gray push buttons. The black dial, accentuated by crisp white printing, exudes a timeless aesthetic. The gray strap adds a touch of versatility, while features like an altimeter, barometer, temperature reference, weather station, 5 alarms, 99 laps memo, stopwatch, countdown timer, world time, adjustable LCD contrast, a 60 dots-matrix LCD display, and an EL backlight. This timepiece delivers superior functionality for all your adventurous endeavors.

Elevate your look with this stainless steel timepiece featuring a 21 jewel automatic movement, durable ionic-plating, and a striking exhibition case back. A classic statement piece to be lived in for generations.

Elevate your look with this stainless steel timepiece featuring a 21 jewel automatic movement, durable ionic-plating, and a striking exhibition case back. A classic statement piece to be lived in for generations.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. Offering a vibrant array of colors, including orange with a black case, green with a black case, and white with a navy case. Engineered for both style and comfort, these timepieces feature natural materials for a sustainable experience. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. Offering a vibrant array of colors, including orange with a black case, green with a black case, and white with a navy case. Engineered for both style and comfort, these timepieces feature natural materials for a sustainable experience. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, including Black/Orange, White/Black, Black/Red, Gray/Black, Blue/Black, Tan, and Gray, the Dual watch brings both style and practicality to your everyday adventures.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing white display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel are available in stunning gold-tone, silver-tone, and two-tone, featuring glossy white, sunray silver, or glossy black dial. Explore all three and check out Rachel for the lady in your life or to gift to your favorite couple. 

Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel are available in stunning gold-tone, silver-tone, and two-tone, featuring glossy white, sunray silver, or glossy black dial. Explore all three and check out Rachel for the lady in your life or to gift to your favorite couple.

A combine a traditional classic with modern utility with this analog-digital style that will keep you ahead of the pack. 52mm Resin Case Resin Strap with Buckle Closure Features include time, second, day/date, chronograph with lap time, pacer, 5 alarms, dual time, 12/24 hour time, 100 year calendar, countdown timer, hourly chime and backlight with 3 second delay and fade Analog-Digital Movement Water Resistant to 330 Feet Available in Black/Blue, Black/Gray, Green/Black, Red/Black & White/Gray Download Manual

A combine a traditional classic with modern utility with this analog-digital style that will keep you ahead of the pack. 52mm Resin Case Resin Strap with Buckle Closure Features include time, second, day/date, chronograph with lap time, pacer, 5 alarms, dual time, 12/24 hour time, 100 year calendar, countdown timer, hourly chime and backlight with 3 second delay and fade Analog-Digital Movement Water Resistant to 330 Feet Available in Black/Blue, Black/Grey, Green/Black, Red/Black & White/Grey Download Manual

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its rose gold sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather lizard band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

With 3 styles to choose from, our Tilly Pink collection offers something for everyone. From genuine leather in a stylish pink lizard grain pattern, to a smooth and sleek soft pink ceramic bracelet to modern metal design finished in a beautiful rose gold tone, there's a pink watch that perfectly complements your personal style.

With 3 styles to choose from, our Tilly Pink collection offers something for everyone. From genuine leather in a stylish pink lizard grain pattern, to a smooth and sleek soft pink ceramic bracelet to modern metal design finished in a beautiful rose gold tone, there's a pink watch that perfectly complements your personal style.

Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.

Statement making in a small package, this petite digital chronograph watch will have you ready to go.  27MM Resin Case Resin Strap with Buckle Closure Features include hours, minutes, seconds, chronograph, alarm, second time zone and backlight functions LCD Display Water Resistant to 330 Feet Download Manual

The Parker watch combines a sleek design with a modern, classic edge. Choose between the stainless steel strap with three subdials or the leather strap with traditional markers and a sunray dial. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

The Miles watch is a sophisticated timepiece designed to enhance your style. This exquisite watch has two striking colorways: a classic black sunray dial or a rich burgundy dial, complemented by a stainless steel bezel and a silvertone case. With its analog movement ensuring precision and a durable stainless steel band in silvertone, the Miles watch is a versatile accessory suitable for any occasion. Embrace timeless elegance with the Miles watch.

With its robust round case, a shimmering silver sunray dial, and a durable stainless steel bezel, this watch radiates timeless style and strength. The stainless steel band adds a touch of versatility and is available in three captivating color variations: gold/silver tone, silver tone, and navy tone, making it a reliable accessory.

The Miles watch is a sophisticated timepiece designed to enhance your style. This exquisite watch has two striking colorways: a classic black sunray dial or a rich burgundy dial, complemented by a stainless steel bezel and a silvertone case. With its analog movement ensuring precision and a durable stainless steel band in silvertone, the Miles watch is a versatile accessory suitable for any occasion. Embrace timeless elegance with the Miles watch.

The Dragonfly Sport Watch is built for those who value both performance and style, keeping you on track in every detail. It features an EL LCD module, chronograph, dual time zone, 100-year calendar, countdown timer, and hourly chime. Available in a blue denim or brown leopard print band with a gold-plated stainless steel buckle and top ring, this watch blends functionality with a bold design. The sleek EL display adds a touch of elegance, fading in and out with a 3-second delay.

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Lloyd has it all: multifunction movement with three subdials, beautiful blue or green dials, and finished with either a stainless steel bracelet or genuine leather band. Versatile and stylish no matter how you wear it, you'll find yourself coming back to Lloyd day after day.

Lloyd has it all: multifunction movement with three subdials, beautiful blue or green dials, and finished with either a stainless steel bracelet or genuine leather band. Versatile and stylish no matter how you wear it, you'll find yourself coming back to Lloyd day after day.

Love our favorite men's watch, Lloyd? You're going to love the new Lloyds even more. These feature the classic three subdial and bezel style in black leather and stainless steel bands with a silver-white dial to match your look any day of the week.

Indulge in the captivating charm of the Minnie Stone Dial watch, featuring a genuine black-and-white root dial—known for its bold elegance and grounding properties—glittering with crystal indexes and bezel accents. Its two-tone stainless steel case and band, a blend of silver and gold, exude a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

Indulge in the captivating charm of the Minnie Stone Dial watch, featuring a genuine howlite dial—celebrated for its serene symbolic properties and veining throughout. With glittering crystal indexes and bezel accents, the gold-tone, stainless steel case and band exude timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

Indulge in the captivating charm of the Minnie Stone Dial watch. It features a genuine quartzite gemstone dial—a healing stone to encourage new beginnings—and crystals for markers with rose gold-tone brushing. Glittering with luminous indexes, this rose gold-tone crystal-encrusted round case and stainless steel band exudes a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

Indulge in the captivating charm of the Minnie Stone Dial watch. It features a genuine blue tiger eye gemstone dial—a symbol of strength and believed to have a powerful grounding effect—and crystals for markers with gilt brushing. Glittering with luminous indexes, this gold-tone crystal-encrusted round case and stainless steel band exudes a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

With its refined design, this watch boasts a radiant gold dial and a durable mineral crystal, complemented by a crystal bezel for added sophistication. The case is available in three captivating color variations: gold tone, silver tone, and rose gold tone, all meticulously crafted from resilient alloy. The metal band, also offered in the same versatile color options, elevates its appeal while ensuring long-lasting beauty.

With its refined design, this watch boasts a radiant gold dial and a durable mineral crystal, complemented by a crystal bezel for added sophistication. The case is available in three captivating color variations: gold tone, silver tone, and rose gold tone, all meticulously crafted from resilient alloy. The metal band, also offered in the same versatile color options, elevates its appeal while ensuring long-lasting beauty.

With its refined design, this watch boasts a radiant gold dial and a durable mineral crystal, complemented by a crystal bezel for added sophistication. The case is available in three captivating color variations: gold tone, silver tone, and rose gold tone, all meticulously crafted from resilient alloy. The metal band, also offered in the same versatile color options, elevates its appeal while ensuring long-lasting beauty.

With its robust round case, a shimmering silver sunray dial, and a durable stainless steel bezel, this watch radiates timeless style and strength. The stainless steel band adds a touch of versatility and is available in three captivating color variations: gold/silver tone, silver tone, and navy tone, making it a reliable accessory.

Grab your new workout buddy, this sports watch will help you reach a new PR. 

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. It is available in silver and gold tones and two-tone silver/gold and silver/rose gold. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. It is available in silver and gold tones and two-tone silver/gold and silver/rose gold. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. It is available in silver and gold tones and two-tone silver/gold and silver/rose gold. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather lizard band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.