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When it comes to effortless style, nobody does it like Joe Cool. This limited-edition watch celebrates the timeless swagger of Snoopy’s most iconic alter ego. Dressed in his signature shades and red tee, Joe Cool leans into the moment on a dial split between racing stripes and bold color blocking—complete with a graphic “50” that nods to Armitron’s five decades of watchmaking. Finished with a gold-tone case and sleek black strap, Golden Cool is a playful blend of retro graphics, cartoon charm, and subtle celebration. Whether you're a longtime Peanuts fan or just know cool when you see it, this one’s made to stand out.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking red dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking navy dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a gunmetal dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The silver-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a champagne sunray dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The gold-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

The Tessa Together In Pink Collection brings a touch of elegance to your everyday look with its pink dials and subtle crystal sparkle. Framed in a warm gold tone and a classic black leather croco-pattern band for a refined feel. It’s the perfect way to add a little shine to any day.

The Tessa Together In Pink Collection brings a touch of elegance to your everyday look with its pink dials and subtle crystal sparkle. Framed in a warm gold tone and a gold-tone metal bracelet for a more polished look. It’s the perfect way to add a little shine to any day.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

With its refined design, this watch boasts a radiant gold dial and a durable mineral crystal, complemented by a crystal bezel for added sophistication. The rose gold tone case is meticulously crafted from resilient alloy. The metal band elevates its appeal while ensuring long-lasting beauty.

With its refined design, this watch boasts a radiant gold dial and a durable mineral crystal, complemented by a crystal bezel for added sophistication. The silver tone case is meticulously crafted from resilient alloy. The metal band elevates its appeal while ensuring long-lasting beauty.

With its refined design, this watch boasts a radiant gold dial and a durable mineral crystal, complemented by a crystal bezel for added sophistication. The gold tone case is meticulously crafted from resilient alloy. The metal band elevates its appeal while ensuring long-lasting beauty.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.

Experience the pinnacle of durability and connectivity with the Armitron Connect Sync Smartwatch. Crafted with a rugged design, this smartwatch boasts a full touchscreen, music control, women's reproductive health tracking, voice assistant, hydration reminders, and more. Seamlessly make and receive calls directly from your wrist, stay in the loop with message notifications, and track your fitness journey with features like calorie tracking, heart rate monitoring, sports mode, and a step counter. The Armitron Connect Sync Smartwatch combines ruggedness with advanced technology for the ultimate wearable experience. 53mm ABS case LCD TFT 1.39" 360*360 display  Magnetic rapid charger included  26.5mm durable TPU band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.

Created using recycled ocean-bound plastic from Tide Ocean Material SA, the Wave collection is a stylish homage to our beautiful oceans. Available in four colors, Black, Navy, Orange, and Teal, each Ocean Plastic watch comes in a sustainable box made from recycled fibers and includes a natural organic cotton pouch insert. Made using #tide recycled ocean-bound plastic Round 40.0mm case 50 meter water resistance Buckle closure Easily adjustable band

The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.

Infuse energy into your lifestyle with the Apex, a sleek black case watch boasting a stainless steel top ring and stylish black push buttons. The black dial, adorned with white and orange printing, radiates a sense of dynamism. Secure it with the vibrant orange strap and dive into action with features like an altimeter, barometer, temperature reference, weather station, 5 alarms, 99 laps memo, stopwatch, countdown timer, world time, adjustable LCD contrast, a 60 dots-matrix LCD display, and an EL backlight. This timepiece delivers superior functionality for all your adventurous endeavors.

This chic timepiece features a gold-tone rectangle case and a bold black dial that effortlessly blends fashion and function. The black stainless steel band with a convenient fold-over buckle closure adds a touch of modern sophistication to any look. The Metro watch embodies sturdy construction and urban elegance, featuring a day and date calendar and a backlit LED display.

The Tessa watches bring elegance to your everyday look with red or turquoise-tone dials and subtle crystal sparkle. Framed in a warm gold tone with a classic black leather croco-pattern band for a refined feel. The Tessa is the perfect way to add a little shine to any day.

This ceramic-clad beauty is a fresh breath of summer air. Jalyn™ features a smooth white ceramic case and bracelet with silver accents for a look that's as comfortable as it is versatile. The ceramic material is soft, durable and scratch resistant.

This ceramic-clad beauty is a fresh breath of summer air. Jalyn™ features a smooth white ceramic case and bracelet with gold accents for a look that's as comfortable as it is versatile. The ceramic material is soft, durable and scratch resistant.

The Armitron Boom Smartwatch and Earbuds, available in white, deliver a stylish, feature-packed experience designed just for youth. Track steps, sleep, heart rate, and more right from your wrist. Customize the watch face with your favorite photos and enjoy up to 4 days of battery life for the smartwatch. Boom Audio™ earbuds deliver crisp, volume-safe sound with a compact charging case that provides up to 14 hours of playtime. Both the watch and earbuds pair easily with iOS and Android devices. It’s a smart, connected set that offers style, function, and freedom, built for life on the move. 43mm ABS Case Touchscreen Navigation  20mm Soft Silicon Band: Fits Youth Wrist Sizes 125-195mm Up-to-10-Day Battery Life  Magnetic rapid charger included Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.

Wear a little love on your finger with this charming heart-shaped ring watch. The shimmering mother-of-pearl dial peeks out from a gold-tone brass case, making every glance at the time feel like a little love note. It slips on effortlessly and is easily adjustable for the perfect fit. A playful mix of fashion and function, this tiny timepiece is perfect for those who love their accessories with a little extra heart!

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Our bestselling Griffy® is back in blue! Stranger Things fans to the front. The Griffy™ updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Lloyd has it all: multifunction movement with three subdials, beautiful green dials, and finished with a genuine leather band. Versatile and stylish no matter how you wear it, you'll find yourself coming back to Lloyd day after day.

Love our favorite men's watch, Lloyd? You're going to love the new Lloyds even more. These feature the classic three subdials and bezel style in black leather with a silver-white dial to match your look any day of the week.

Created in honor of Armitron’s 50th Anniversary, the Eugen watch is a tribute to timeless craftsmanship and vision. Named after Armitron’s founder, Mr. Eugen Gluck, this limited-edition design captures five decades of heritage in one refined timepiece. With its polished case, sleek dial, and understated sophistication, Eugen embodies what it means to make every moment count — classic, confident, and enduring.

Created in honor of Armitron’s 50th Anniversary, the Eugen watch is a tribute to timeless craftsmanship and vision. Named after Armitron’s founder, Mr. Eugen Gluck, this limited-edition design captures five decades of heritage in one refined timepiece. With its polished case, sleek dial, and understated sophistication, Eugen embodies what it means to make every moment count — classic, confident, and enduring.

Rooted in a dedication to our planet's well-being, the Reef watch is a testament to sustainable craftsmanship. Forged from recycled ocean-bound plastic sourced from Tide Ocean Material SA, with a black case, the Reef champions the preservation of marine environments. This solar powered watch is complemented by a black dial with Arabic indexes, a matching bezel, and a white natural rubber strap, blending style and comfort with environmental consciousness. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

The Tessa watches bring elegance to your everyday look with red or turquoise-tone dials and subtle crystal sparkle. Framed in a warm gold tone with a classic black leather croco-pattern band for a refined feel. The Tessa is the perfect way to add a little shine to any day.

Indulge in sophistication with the captivating Phoenix watch and bracelet set. The silver sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold two-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.

Indulge in sophistication with the captivating Phoenix watch and bracelet set. The champagne sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.

A watch that makes waves—in every way. Good Grief! captures a classic Peanuts moment with a fun twist: Snoopy rotates around the dial to mark the minutes, while a surfboard spins past the hours, helping you tell time in a totally unexpected way. The bright ocean-blue case is made with #tide ocean-bound plastic, paired with a textured natural rubber strap for a sporty, sustainable finish. A cartoon-perfect wipeout scene shows Snoopy mid-surf tumble, complete with his signature “GOOD GRIEF!” thought—bringing humor, motion, and eco-consciousness together in one standout design. Whether you're chasing waves or just love a little chaos on your wrist, Good Grief! is timekeeping with personality—and purpose.

Wear a little love on your finger with this charming heart-shaped ring watch. The shimmering silver vertical brushed dial peeks out from a silver-tone brass case, making every glance at the time feel like a little love note. It slips on effortlessly and is easily adjustable for the perfect fit. A playful mix of fashion and function, this tiny timepiece is perfect for those who love their accessories with a little extra heart!

Meet the Armitron Connect Link Smartwatch, a sleek and powerful accessory featuring a full touchscreen, comfortable silicone, and a quick-release band for ultimate convenience. Boasting rapid charging capabilities and exceptional battery performance, you can stay connected on the go by making and receiving calls directly from your wrist. Track your fitness goals with calorie tracking, heart rate monitoring, step counting, and sports modes. This smartwatch ensures you stay on top of your health and productivity with additional features such as sleep tracking, women's reproductive health tracking, sedentary reminders, hydration reminders, and more. The Link smartwatch combines style with resilience, making it your ultimate wearable companion for staying connected, informed, and motivated throughout the day. 45mm ABS case TFT 1.28" 240*240 LCD display  Magnetic rapid charger included  22mm silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Shopping for someone else but not sure what to give them? Give them the gift of choice with an Armitron gift card. Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees. Coupons and discounts cannot be applied to gift card purchases. If other products are included in your order, the coupon value will apply only to those items. Sales tax will not be applied to gift card purchases. If other merchandise is included in your order, tax will apply only to those items.  

Enhance your Apple Watch with this soft yet durable and stylish silicone case. The striking color combination makes this an eye-catching accessory that delivers both function and flair. Coordinate it with our Racer Silicone Band for a complete look. Breathable, premium silicone  Easy instillation Apple Watch not included

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The brown leather cowhide band provides a more traditional look. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The gold solid stainless steel band provides a more polished, timeless aesthetic. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The black solid stainless steel band provides a more polished, timeless aesthetic. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Let your over sized Digital Chronograph Resin Strap take you from the office to the gym. 52.5mm Resin Case Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions LCD Display

The 1975 Series Watch offers a modern take on one of our most beloved watches. It features an aqua vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, vibrant perspective.