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Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes.

Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel is available in gold silver two-tone, featuring a glossy black dial. Check out Rachel for the lady in your life or to gift to your favorite couple. 

Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel is available in stunning gold-tone featuring a glossy white dial. Check out Rachel for the lady in your life or to gift to your favorite couple.

The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

Quietly powerful and deeply nostalgic, Charlie Brown’s Embrace captures one of the most beloved moments between Charlie Brown and Snoopy—a gentle hug beneath the clouds. Rendered in soft navy sketch lines on a silver dial, the scene is framed by a clean rectangular case and polished silver-tone bracelet. Minimal hour markers and delicate hands let the artwork speak for itself. Tender and timeless, Charlie Brown’s Embrace is a wearable reminder of comfort, connection, and unconditional love.

Rooted in a dedication to our planet's well-being, the Reef watch is a testament to sustainable craftsmanship. Forged from recycled ocean-bound plastic sourced from Tide Ocean Material SA, with an ivory case, the Reef champions the preservation of marine environments. This solar powered watch is complemented by a ivory-tone dial with Arabic indexes, a matching bezel, and a gray natural rubber strap, blending style and comfort with environmental consciousness. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

Rooted in a dedication to our planet's well-being, the Reef watch is a testament to sustainable craftsmanship. Forged from recycled ocean-bound plastic sourced from Tide Ocean Material SA, with a black case, the Reef champions the preservation of marine environments. This solar powered watch is complemented by a black dial with Arabic indexes, a matching bezel, and a white natural rubber strap, blending style and comfort with environmental consciousness. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

The Tessa watches bring elegance to your everyday look with red or turquoise-tone dials and subtle crystal sparkle. Framed in a warm gold tone with a classic black leather croco-pattern band for a refined feel. The Tessa is the perfect way to add a little shine to any day.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Meet the Armitron Connect Link Smartwatch, a sleek and powerful accessory featuring a full touchscreen, comfortable silicone, and a quick-release band for ultimate convenience. Boasting rapid charging capabilities and exceptional battery performance, you can stay connected on the go by making and receiving calls directly from your wrist. Track your fitness goals with calorie tracking, heart rate monitoring, step counting, and sports modes. This smartwatch ensures you stay on top of your health and productivity with additional features such as sleep tracking, women's reproductive health tracking, sedentary reminders, hydration reminders, and more. The Link smartwatch combines style with resilience, making it your ultimate wearable companion for staying connected, informed, and motivated throughout the day. 45mm ABS case TFT 1.28" 240*240 LCD display  Magnetic rapid charger included  22mm silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Armitron Connect Eclipse Smartwatch offers a blend of style and functionality, featuring a full touchscreen and a comfortable silicone, quick-release band for ultimate convenience. Boasting rapid charging capabilities and exceptional battery performance, you can stay connected on the go by making and receiving calls directly from your wrist. Track your fitness goals with calorie tracking, heart rate monitoring, step counting, and sports modes. This smartwatch ensures you stay on top of your health and productivity, with additional features such as sleep tracking, women's reproductive health tracking, sedentary reminders, breathing exercises, and more.  45mm ABS case TFT 1.83" 240*280 LCD display  Magnetic rapid charger included  20mm silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Experience the pinnacle of durability and connectivity with the Armitron Connect Sync Smartwatch. Crafted with a rugged design, this smartwatch boasts a full touchscreen, music control, women's reproductive health tracking, voice assistant, hydration reminders, and more. Seamlessly make and receive calls directly from your wrist, stay in the loop with message notifications, and track your fitness journey with features like calorie tracking, heart rate monitoring, sports mode, and a step counter. The Armitron Connect Sync Smartwatch combines ruggedness with advanced technology for the ultimate wearable experience. 53mm ABS case LCD TFT 1.39" 360*360 display  Magnetic rapid charger included  26.5mm durable TPU band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, the Dual watch brings both style and practicality to your everyday adventures.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The brown leather cowhide band provides a more traditional look. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The gold solid stainless steel band provides a more polished, timeless aesthetic. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The black solid stainless steel band provides a more polished, timeless aesthetic. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Built for performance, this no-nonsense digital watch will get you the results you strive for.

Embark on a journey of modern functionality with the Pulse, a round-cased digital sports watch boasting a pristine white facade. The matching silicone band ensures comfort and durability, secured with a practical buckle closure. Beyond its sleek design, this timepiece offers practical features like a 24-hour time display bezel and a comprehensive date and month calendar. Amp up your active style with a wristwatch that seamlessly blends contemporary flair with functionality.

Dive into a world of dynamic style with the Pulse: a round-cased digital watch showcasing a lively lavender case that exudes individuality. The blush silicone band, secured by a reliable buckle closure, adds a touch of whimsy to your wrist. Beyond its appearance, this timepiece effortlessly combines style and utility, featuring a 24-hour time display bezel and a comprehensive date and month calendar. Make a statement with this watch that combines color and functionality in a harmonious blend.

Experience the dynamic synergy of style and functionality with the Pulse, a round-cased digital sports watch cloaked in a sleek black exterior. The matching black silicone band ensures comfort and resilience, securely fastened with a practical buckle closure. Striking a perfect balance between bold aesthetics and utility, this timepiece showcases a 24-hour time display bezel and a comprehensive date and month calendar. Enhance your active ensemble with this all-black sports watch, featuring contemporary design elements for essential practicality.

Meet the Armitron Connect Matrix Smartwatch, a sleek and powerful accessory ready to enhance your lifestyle. Designed with an AMOLED high-definition touchscreen display, a silicone band with quick-release technology, a rotating crown for easy navigation, and magnetic rapid charging capabilities. Easily stay connected by making and receiving calls directly from your wrist and personalize your smartwatch experience with custom dials from your smartphone gallery. Stay on top of your fitness goals with Blood Oxygen/SpO2, heart rate monitoring, and various sports modes. Enjoy additional features, like music control, women's reproductive health tracking, voice assistant, camera control, and more. The Matrix smartwatch is your ultimate companion for staying connected and active. 44mm base metal case AMOLED 1.78" 368*448 high-definition touchscreen display Magnetic rapid charger included  22mm silicone magnetic band with quick-release technology Easily adjustable band – no tools needed Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Shopping for someone else but not sure what to give them? Give them the gift of choice with an Armitron gift card. Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees. Coupons and discounts cannot be applied to gift card purchases. If other products are included in your order, the coupon value will apply only to those items. Sales tax will not be applied to gift card purchases. If other merchandise is included in your order, tax will apply only to those items.  

The Armitron Connect Eclipse Smartwatch offers a blend of style and functionality, featuring a full touchscreen and a comfortable silicone, quick-release band for ultimate convenience. Boasting rapid charging capabilities and exceptional battery performance, you can stay connected on the go by making and receiving calls directly from your wrist. Track your fitness goals with calorie tracking, heart rate monitoring, step counting, and sports modes. This smartwatch ensures you stay on top of your health and productivity, with additional features such as sleep tracking, women's reproductive health tracking, sedentary reminders, breathing exercises, and more.  45mm ABS case TFT 1.83" 240*280 LCD display  Magnetic rapid charger included  20mm silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.

When it comes to effortless style, nobody does it like Joe Cool. This limited-edition watch celebrates the timeless swagger of Snoopy’s most iconic alter ego. Dressed in his signature shades and red tee, Joe Cool leans into the moment on a dial split between racing stripes and bold color blocking—complete with a graphic “50” that nods to Armitron’s five decades of watchmaking. Finished with a gold-tone case and sleek black strap, Golden Cool is a playful blend of retro graphics, cartoon charm, and subtle celebration. Whether you're a longtime Peanuts fan or just know cool when you see it, this one’s made to stand out.

Our bestselling Griffy® is back in blue! Stranger Things fans to the front. The Griffy™ updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Tetra is funky reimagination of Armitron's original LED digital watch. The vintage-inspired oblong case design is finished with a silver-plated polish. The flashing digital display waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Tetra is funky reimagination of Armitron's original LED digital watch. The vintage-inspired oblong case design is finished with a gold-plated polish. The flashing digital display waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Tetra is funky reimagination of Armitron's original LED digital watch. The vintage-inspired oblong case design is finished with black-plated polish. The flashing digital display waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Andi is all about timeless versatility—unisex, bold, and refined. The larger case size adds a modern edge, while the silver sandblast dial with Roman numerals and stick indices keeps it classic. Finished with calfskin leather in Black/Silver, Andi transitions effortlessly from weekday meetings to weekend moments, always in style.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

This watch exudes elegance with its charming rose gold sunray dial, crystal accents, and rose gold two-tone stainless steel case and band.

This watch exudes elegance with its charming grey sunray dial, crystal accents, and silver tone stainless steel case and band.

This watch exudes elegance with its charming grey sunray dial, crystal accents and gold tone stainless steel case and band.

Enhance your Apple Watch with this soft yet durable and stylish silicone case. The striking color combination makes this an eye-catching accessory that delivers both function and flair. Coordinate it with our Racer Silicone Band for a complete look. Breathable, premium silicone  Easy instillation Apple Watch not included

Enhance your Apple Watch with this soft yet durable and stylish silicone case. The striking color combination makes this an eye-catching accessory that delivers both function and flair. Coordinate it with our Racer Silicone Band for a complete look. Breathable, premium silicone  Easy instillation Apple Watch not included

Enhance your Apple Watch with this soft yet durable and stylish silicone case. The striking color combination makes this an eye-catching accessory that delivers both function and flair. Coordinate it with our Racer Silicone Band for a complete look. Breathable, premium silicone  Easy instillation Apple Watch not included

The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.

Discover the Jack watch, a perfect blend of innovation and versatility. Its captivating honeycomb-patterned dial, is a beacon of style. The luminous stick indexes light up your dial beneath a resilient glass crystal and stainless steel bezel. You can customize and protect this extraordinary timepiece with four silicone covers in black, clear, gray, and red.. The Jack watch is a testament to individuality and flair.

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a gunmetal dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The silver-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a champagne sunray dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The gold-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing green display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.