Surge™
43mm, Black
Regular Price
$35
These digital chronograph silicone strap watches are great to time your workouts or wear to work.
43.5mm Resin Case
Features include time, seconds, day/date, chronograph with lap time, alarm, 12/24 hour time and backlight with 3 second fade
LCD Display
Dual™
52mm, White/Black
Regular Price
$65
The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, the Dual watch brings both style and practicality to your everyday adventures.
Parker™
38mm, Gold/Silver
Regular Price
$125
The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.
Andi Bracelet™
28mm, Rose Gold
Regular Price
$75
Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its rose gold sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.
A-Bangle™
20mm, Gold
Regular Price
$85
The A-Bangle watch exudes chic, modern simplicity with a slim profile and a distinctive genuine gemstone howlite dial. Each colorway showcases a sleek rectangular case, perfectly paired with a graceful crossover bangle band. The A-Bangle is a refined, stylish, versatile watch for any occasion.
Ross™
40mm, Silver
Regular Price
$95
Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel is available in stunning silver-tone featuring a sunray silver dial. Check out Rachel for the lady in your life or to gift to your favorite couple.
Dual™
52mm, Gray
Regular Price
$65
The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, the Dual watch brings both style and practicality to your everyday adventures.
Knox™
40mm, Navy/Silver/Brown
Regular Price
$140
The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.
Constance™
36mm, Rose Gold
Regular Price
$105
Boasting a radiant champagne sunray or rose gold sunray dial accented with crystals, this watch epitomizes elegance. Its glass case and coin edge bezel add a touch of sophistication. The rose gold case is meticulously crafted from stainless steel. The matching band complements the watch's style, making it a refined and timeless accessory.
Constance™
36mm, Gold
Regular Price
$105
Boasting a radiant champagne sunray or rose gold sunray dial accented with crystals, this watch epitomizes elegance. Its glass case and coin edge bezel add a touch of sophistication. The gold case is meticulously crafted from stainless steel. The matching band complements the watch's style, making it a refined and timeless accessory.
Constance™
35.5mm, Iridescent/Rainbow
Regular Price
$125
Discover the charm of the Constance watch, featuring a mother-of-pearl dial that looks beautifully iridescent alongside shimmering crystal indices. Encased in sleek stainless steel, this timepiece offers a rainbow-hued stainless steel strap that adds a pop of color to any look. With its analog movement and durable mineral crystal, the Constance is designed to keep you on time and in style—add a little wonder to your day with a watch that truly sparkles.
Rachel™
36mm, Rose Gold/Silver
Regular Price
$85
The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.
Rachel™
35.5mm, Iridescent/Rose Gold
Regular Price
$95
Meet Rachel—a watch that radiates modern allure and distinctive luxury with its rose gold case and bracelet. The captivating Mother of Pearl dial, featuring iridescent tones and Roman numeral indices, is encased in durable stainless steel. Perfect for trendsetters who crave sophisticated beauty with a bold twist, Rachel is not just a timepiece but a statement accessory. Whether for daily adventures or special moments, Rachel ensures you're always on time with effortless style and a touch of glamour.
Athena Watch & Bracelet Set™
18mm, Blue Sunray, Silver
Regular Price
$125
Dare to be timeless with this striking duo: a watch that commands attention with its woven mesh band, icy blue sunray dial, and refined silver-tone frame, paired with our Herringbone logo bracelet that whispers sophistication in every curve. Wear them as a pair or let each piece shine solo. Perfect for the woman who leads with grace and leaves a little sparkle wherever she goes.
A-Bangle™
20mm, Rose Gold
Regular Price
$85
The A-Bangle watch exudes chic, modern simplicity with a slim profile and a distinctive genuine quartzite gemstone dial. Each colorway showcases a sleek rectangular case, perfectly paired with a graceful crossover bangle band. The A-Bangle is a refined, stylish, versatile watch for any occasion.
Dual™
52mm, Tan
Regular Price
$65
The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, the Dual watch brings both style and practicality to your everyday adventures.
Skeleton™
42mm, Tan/Silver
Regular Price
$165
Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.
Athena™
18mm, Gold
Regular Price
$95
The Athena watch carries a touch of artistry with its woven mesh bracelet, a delicate reflection of intricate craftsmanship. Each watch embodies a quiet strength and elegance framed by shimmering crystals along the bezel. Like Athena herself, it’s a piece that feels both timeless and deeply connected, perfect for those who appreciate beauty in every detail.
Rachel™
36mm, Champagne/Silver
Regular Price
$85
The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.
Rachel™
36mm, Silver
Regular Price
$85
The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.
Rachel™
36mm, Gold
Regular Price
$85
The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.
A-Watch™
35.5mm, Yellow with Black
Regular Price
$95
The iconic 80s A-Watch makes a return, pushing the boundaries of modern design with a sleek, silver textured dial featuring bold yellow printed lines that add a dynamic edge. Its striking yellow bezel—with a black top edge—and the two-tone matte case, boasting a light yellow top and black bottom, create a visual feast for the style-savvy. A layered leather band, sourced from a Leather Working Group-certified tannery—which is committed to reducing environmental impact through responsible leather manufacturing practices—this watch proves that style and sustainability go hand in hand. Crafted from ocean-bound plastic using #Tide’s innovative technology, the case carries a story of transformation and contemporary flair. Designed for the modern, style-conscious individual.
Wave™
40mm, Pink
Regular Price
$95
Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. These timepieces feature natural materials for a sustainable experience, in an array of vibrant colors, engineered for both style and comfort. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design.
Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and has donated $30,000 to help advance its mission to save wildlife and wild places worldwide.
Ross™
40mm, Gold/Silver
Regular Price
$95
Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel is available in gold silver two-tone, featuring a glossy black dial. Check out Rachel for the lady in your life or to gift to your favorite couple.
Ross™
40mm, Gold
Regular Price
$95
Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel is available in stunning gold-tone featuring a glossy white dial. Check out Rachel for the lady in your life or to gift to your favorite couple.
Miles™
42mm, Gold/Silver
Regular Price
$85
With its robust round case, a shimmering silver sunray dial, and a durable stainless steel bezel, this watch radiates timeless style and strength. The stainless steel band adds a touch of versatility, making it a reliable accessory.
Constance™
36mm, Light Pink/Silver
Regular Price
$105
Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.
Constance™
36mm, Pearl/Silver
Regular Price
$105
Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.
Constance™
36mm, Burgundy/Silver
Regular Price
$105
Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.
Miles™
42mm, Black/Silver
Regular Price
$85
The Miles watch is a sophisticated timepiece designed to enhance your style. This exquisite watch has a classic black sunray dial complemented by a stainless steel bezel and a silvertone case. With its analog movement ensuring precision and a durable stainless steel band in silvertone, the Miles watch is a versatile accessory suitable for any occasion. Embrace timeless elegance with the Miles watch.
A-Watch™
35.5mm, Black with White
Regular Price
$95
The iconic 80s A-Watch makes a return, pushing the boundaries of modern design with a sleek, silver textured dial featuring bold black printed lines that add a dynamic edge. Its striking white bezel—with a black top edge—and the two-tone matte case, boasting a white top and black bottom, create a visual feast for the style-savvy. A layered leather band, sourced from a Leather Working Group-certified tannery—which is committed to reducing environmental impact through responsible leather manufacturing practices—this watch proves that style and sustainability go hand in hand. Crafted from ocean-bound plastic using #Tide’s innovative technology, the case carries a story of transformation and contemporary flair. Designed for the modern, style-conscious individual.
1975™
40mm, Black Matte/Rose Gold
Regular Price
$95
The 1975 Series Watch offers a modern take on one of our most beloved watches. It features a black matte dial with stick indices in a cushion-shaped stainless steel case with a refined rose gold-tone bezel. The sleek rose gold stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.
1975™
34.5mm, Silver
Regular Price
$95
The 1975 watch offers a modern take on one of our most beloved historical watches. It features a silver vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek silver stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.
1975™
35mm, Gold - Limited Edition
Regular Price
$95
The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.
Jack™
44mm, Black
Regular Price
$150
Discover the Jack watch, a perfect blend of innovation and versatility. Its captivating honeycomb-patterned dial, is a beacon of style. The luminous stick indexes light up your dial beneath a resilient glass crystal and stainless steel bezel. You can customize and protect this extraordinary timepiece with four silicone covers in black, clear, gray, and red.. The Jack watch is a testament to individuality and flair.
Jack™
44mm, Silver
Regular Price
$150
Discover the Jack watch, a perfect blend of innovation and versatility. Its captivating honeycomb-patterned dial, is a beacon of style. The luminous stick indexes light up your dial beneath a resilient glass crystal and stainless steel bezel. You can customize and protect this extraordinary timepiece with four silicone covers in black, clear, gray, and red. The Jack watch is a testament to individuality and flair.
Hudson™
42mm, Black Leather
Regular Price
$95
Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The black leather cowhide band provides a more traditional look. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.
1975™
34.5mm, Aqua/Silver
Regular Price
$95
The 1975 watch offers a modern take on one of our most beloved historical watches. It features an aqua vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek silver stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.
Jacqueline™
36mm, Gold
Regular Price
$135
The Jacqueline watch—a classic beauty and a true chameleon in the realm of timepieces. Crafted with a stainless steel case and luminous stick indexes, it expertly illuminates every detail of the watch. It features a mesmerizing honeycomb pattern dial with a gold-tone bracelet. For a more casual look or pop of color, apply a silicone cover in one of four hues: red, black, gray, or clear. The Jacqueline watch, where versatility intertwines with individuality.
Jacqueline™
36mm, Silver
Regular Price
$135
The Jacqueline watch—a classic beauty and a true chameleon in the realm of timepieces. Crafted with a stainless steel case and luminous stick indexes, it expertly illuminates every detail of the watch. It features a mesmerizing honeycomb pattern dial with a silver-tone bracelet. For a more casual look or pop of color, apply a silicone cover in one of four hues: red, black, gray, or clear. The Jacqueline watch, where versatility intertwines with individuality.
Graham™
32mm, Gold/Cream
Regular Price
$80
The Graham watch brings refined style in three distinct colorways. Its rectangular case shape, complemented by a leather croco-pattern band, gives each variant a sophisticated presence. The square index set on a mineral crystal face adds a modern edge to its classic design.
Parker™
38mm, Silver/Silver
Regular Price
$125
The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.
Ryder™
35mm, Gold
Regular Price
$95
Ryder is all about modern edge—bold, refined, and effortlessly cool. For those who like a little flash, gold-tone delivers a bold, standout look with a touch of classic elegance. Three colors, one unmistakable style—the Ryder watch.
A-Watch™
35.5mm, Light Blue with Red
Regular Price
$95
The iconic 80s A-Watch makes a return, pushing the boundaries of modern design with a sleek, silver textured dial featuring bold red printed lines that add a dynamic edge. Its striking blue bezel—with a red top edge—and the two-tone matte case, boasting a light blue top and red bottom, create a visual feast for the style-savvy. A layered leather band, sourced from a Leather Working Group-certified tannery—which is committed to reducing environmental impact through responsible leather manufacturing practices—this watch proves that style and sustainability go hand in hand. Crafted from ocean-bound plastic using #Tide’s innovative technology, the case carries a story of transformation and contemporary flair. Designed for the modern, style-conscious individual.
Ava™
18.4mm, Gold/Crystals
Regular Price
$110
The Ava watch embodies refined elegance, offered in radiant gold-tone. A rectangular case is framed by a polished bezel set with 14 shimmering baguette crystals, creating a statement of luxury. The vertically brushed dial, light champagne or silver, features four delicate round crystal markers for a sophisticated finish. Its adjustable link bracelet, adorned with 42 baguette crystals, adds brilliance from every angle—a timeless piece designed to elevate any ensemble with grace and glamour.
Ava™
18.4mm, Silver/Crystals
Regular Price
$110
The Ava watch embodies refined elegance, offered in sleek silver-tone. A rectangular case is framed by a polished bezel set with 14 shimmering baguette crystals, creating a statement of luxury. The vertically brushed dial, light champagne or silver, features four delicate round crystal markers for a sophisticated finish. Its adjustable link bracelet, adorned with 42 baguette crystals, adds brilliance from every angle—a timeless piece designed to elevate any ensemble with grace and glamour.
Knox™
40mm, White/Gold
Regular Price
$150
The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.
Knox™
40mm, White/Gold/Black
Regular Price
$140
The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.