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The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

The Jacqueline watch—a classic beauty and a true chameleon in the realm of timepieces. Crafted with a stainless steel case and luminous stick indexes, it expertly illuminates every detail of the watch. It features a mesmerizing honeycomb pattern dial with a gold-tone bracelet. For a more casual look or pop of color, apply a silicone cover in one of four hues: red, black, gray, or clear. The Jacqueline watch, where versatility intertwines with individuality.

The Graham watch brings refined style in three distinct colorways. Its rectangular case shape, complemented by a leather croco-pattern band, gives each variant a sophisticated presence. The square index set on a mineral crystal face adds a modern edge to its classic design.

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, the Dual watch brings both style and practicality to your everyday adventures.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. These timepieces feature natural materials for a sustainable experience, in an array of vibrant colors, engineered for both style and comfort. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and has donated $30,000 to help advance its mission to save wildlife and wild places worldwide.

The Tilly Together in Pink Collection for 2025 brings you two gorgeous leather croco-pattern styles. With a rose gold-tone case and timeless Roman numerals, each watch feels like a touch of elegance you can wear every day. A Tilly watch from this collection is just right for your style.

The A-Bangle watch exudes chic, modern simplicity with a slim profile and a distinctive genuine black-white root gemstone dial. Each colorway showcases a sleek rectangular case, perfectly paired with a graceful crossover bangle band. The A-Bangle is a refined, stylish, versatile watch for any occasion.

The A-Bangle watch exudes chic, modern simplicity with a slim profile and a distinctive genuine gemstone howlite dial. Each colorway showcases a sleek rectangular case, perfectly paired with a graceful crossover bangle band. The A-Bangle is a refined, stylish, versatile watch for any occasion.

The A-Bangle watch exudes chic, modern simplicity with a slim profile and a distinctive genuine quartzite gemstone dial. Each colorway showcases a sleek rectangular case, perfectly paired with a graceful crossover bangle band. The A-Bangle is a refined, stylish, versatile watch for any occasion.

The Athena watch carries a touch of artistry with its woven mesh bracelet, a delicate reflection of intricate craftsmanship. Each watch embodies a quiet strength and elegance framed by shimmering crystals along the bezel. Like Athena herself, it’s a piece that feels both timeless and deeply connected, perfect for those who appreciate beauty in every detail.

The Goldfinch is a stealthy double agent of style. On the surface, its black IP plated stainless steel case and striking yellow dial suggest an elegant dress watch. But dig deeper and you'll discover the makings of a multifunction sport watch ready for any adventure: ana-digi movement, subdial displays, and luminescent hands and markers.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing green display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Discover the Jack watch, a perfect blend of innovation and versatility. Its captivating honeycomb-patterned dial, is a beacon of style. The luminous stick indexes light up your dial beneath a resilient glass crystal and stainless steel bezel. You can customize and protect this extraordinary timepiece with four silicone covers in black, clear, gray, and red.. The Jack watch is a testament to individuality and flair.

The Athena watch carries a touch of artistry with its woven mesh bracelet, a delicate reflection of intricate craftsmanship. Each watch embodies a quiet strength and elegance framed by shimmering crystals along the bezel. Like Athena herself, it’s a piece that feels both timeless and deeply connected, perfect for those who appreciate beauty in every detail.

The Athena watch carries a touch of artistry with its woven mesh bracelet, a delicate reflection of intricate craftsmanship. Each watch embodies a quiet strength and elegance framed by shimmering crystals along the bezel. Like Athena herself, it’s a piece that feels both timeless and deeply connected, perfect for those who appreciate beauty in every detail.

The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.

Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.

Discover the Jack watch, a perfect blend of innovation and versatility. Its captivating honeycomb-patterned dial, is a beacon of style. The luminous stick indexes light up your dial beneath a resilient glass crystal and stainless steel bezel. You can customize and protect this extraordinary timepiece with four silicone covers in black, clear, gray, and red. The Jack watch is a testament to individuality and flair.

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

The 1975 watch offers a modern take on one of our most beloved historical watches. It features a silver vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek silver stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.

The 1975 watch offers a modern take on one of our most beloved historical watches. It features a rose gold sandblast dial with stick indices in a cushion-shaped stainless steel case with a refined rose gold-tone bezel. The sleek rose gold stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.

Dare to be timeless with this striking duo: a watch that commands attention with its woven mesh band, icy blue sunray dial, and refined silver-tone frame, paired with our Herringbone logo bracelet that whispers sophistication in every curve. Wear them as a pair or let each piece shine solo. Perfect for the woman who leads with grace and leaves a little sparkle wherever she goes.

With its robust round case, a shimmering silver sunray dial, and a durable stainless steel bezel, this watch radiates timeless style and strength. The stainless steel band adds a touch of versatility, making it a reliable accessory.

With its robust round case, a shimmering silver sunray dial, and a durable stainless steel bezel, this watch radiates timeless style and strength. The stainless steel band adds a touch of versatility, making it a reliable accessory.

Boasting a pink mother-of-pearl sunray dial accented with crystals, this watch epitomizes elegance. Its glass case and coin edge bezel add a touch of sophistication. The case is available in gold and silver tones, meticulously crafted from stainless steel. The matching band complements the watch's style, making it a refined and timeless accessory.

The Ava watch embodies refined elegance, offered in sleek silver-tone. A rectangular case is framed by a polished bezel set with 14 shimmering baguette crystals, creating a statement of luxury. The vertically brushed dial, light champagne or silver, features four delicate round crystal markers for a sophisticated finish. Its adjustable link bracelet, adorned with 42 baguette crystals, adds brilliance from every angle—a timeless piece designed to elevate any ensemble with grace and glamour.

Shimmering with brilliance from every angle, this silver-tone timepiece commands attention with its bold octagon stainless steel case. A polished bezel adorned with 44 crystals frames a hydraulic silver dial, fully paved with 186 crystals for maximum radiance. The ribbed stainless steel crown and crystal-studded expansion band—featuring 105 more crystals—enhance its statement-making elegance. Sleek, structured, and unapologetically glamorous, this watch delivers refined sparkle with every glance.

Shimmering with brilliance from every angle, this iridescent timepiece commands attention with its bold octagon stainless steel case. A polished bezel adorned with 44 crystals frames a hydraulic rainbow dial, fully paved with 186 crystals for maximum radiance. The ribbed stainless steel crown and crystal-studded expansion band—featuring 105 more crystals—enhance its statement-making elegance. Sleek, structured, and unapologetically glamorous, this watch delivers refined sparkle with every glance.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The black leather cowhide band provides a more traditional look. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes.

The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

The Graham watch brings refined style in three distinct colorways. Its rectangular case shape, complemented by a leather croco-pattern band, gives each variant a sophisticated presence. The square index set on a mineral crystal face adds a modern edge to its classic design.

The Graham watch brings refined style in three distinct colorways. Its rectangular case shape, complemented by a leather croco-pattern band, gives each variant a sophisticated presence. The square index set on a mineral crystal face adds a modern edge to its classic design.

The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, the Dual watch brings both style and practicality to your everyday adventures.

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, the Dual watch brings both style and practicality to your everyday adventures.

The 1975 Series Watch offers a modern take on one of our most beloved watches. It features a black matte dial with stick indices in a cushion-shaped stainless steel case with a refined rose gold-tone bezel. The sleek rose gold stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.

The 1975 Series Watch offers a modern take on one of our most beloved watches. It features a black matte dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.

Ryder is all about modern edge—bold, refined, and effortlessly cool. Its sleek, striking black-on-black design is a statement of confidence. Three colors, one unmistakable style—the Ryder watch.

Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.

Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.

Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.

The iconic 80s A-Watch makes a return, pushing the boundaries of modern design with a sleek, silver textured dial featuring bold red printed lines that add a dynamic edge. Its striking blue bezel—with a red top edge—and the two-tone matte case, boasting a light blue top and red bottom, create a visual feast for the style-savvy. A layered leather band, sourced from a Leather Working Group-certified tannery—which is committed to reducing environmental impact through responsible leather manufacturing practices—this watch proves that style and sustainability go hand in hand. Crafted from ocean-bound plastic using #Tide’s innovative technology, the case carries a story of transformation and contemporary flair. Designed for the modern, style-conscious individual.