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The 1975 watch offers a modern take on one of our most beloved historical watches. It features an aqua vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek silver stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.

The Tessa watches bring elegance to your everyday look with red or turquoise-tone dials and subtle crystal sparkle. Framed in a warm gold tone with a classic black leather croco-pattern band for a refined feel. The Tessa is the perfect way to add a little shine to any day.

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its rose gold sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

The Petal Pop: these flower-inspired watches feature vibrant hands, easy-to-read numbers, and a movable top ring that turns every tick into a delight. Its comfy strap and playful design add a touch of magic to every moment!

Meet the Armitron Connect Matrix Smartwatch, a sleek and powerful accessory ready to enhance your lifestyle. Designed with an AMOLED high-definition touchscreen display, a silicone band with quick-release technology, a rotating crown for easy navigation, and magnetic rapid charging capabilities. Easily stay connected by making and receiving calls directly from your wrist and personalize your smartwatch experience with custom dials from your smartphone gallery. Stay on top of your fitness goals with Blood Oxygen/SpO2, heart rate monitoring, and various sports modes. Enjoy additional features, like music control, women's reproductive health tracking, voice assistant, camera control, and more. The Matrix smartwatch is your ultimate companion for staying connected and active. 44mm base metal case AMOLED 1.78" 368*448 high-definition touchscreen display Magnetic rapid charger included  22mm silicone magnetic band with quick-release technology Easily adjustable band – no tools needed Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. These timepieces feature natural materials for a sustainable experience, in an array of vibrant colors, engineered for both style and comfort. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and has donated $30,000 to help advance its mission to save wildlife and wild places worldwide.

Ryder is all about modern edge—bold, refined, and effortlessly cool. The black tone brings a sharp, contemporary polish. For those who like a little flash, its ombre green-to-blue dial delivers a bold, standout look with a touch of classic elegance.

Sleek and sophisticated, Charles is all about the details. The textured dial adds a dash of classic charm, while the sub-dials and bezel provide multi-function capabilities. Housed in a stainless steel case and finished with a genuine leather band, Charles is made for years of treasured use.

Sleek and sophisticated, Charles is all about the details. The blue dial adds a pop of color to this classic look, while allowing you to tell time with silver sticks. The subdials and stainless steel bezel provide multifunctional capabilities. This Charles comes with a blue dial and matching saddle brown leather band.

Sleek and sophisticated, Charles is all about the details. The black dial adds a bold, yet classic look, while allowing you to tell time with ivory sticks. The sub-dials and stainless steel bezel provide multi-functional capabilities. This Charles comes with a black dial and matching black leather band.

Dare to be timeless with this striking duo: a watch that commands attention with its woven mesh band, plum sunray dial, and refined rose gold frame, paired with our Herringbone logo bracelet that whispers sophistication in every curve. Wear them as a pair or let each piece shine solo. Perfect for the woman who leads with grace and leaves a little sparkle wherever she goes.

Meet the Armitron Connect Matrix Smartwatch, a sleek and powerful accessory ready to enhance your lifestyle. Designed with an AMOLED high-definition touchscreen display, a silicone band with quick-release technology, a rotating crown for easy navigation, and magnetic rapid charging capabilities. Easily stay connected by making and receiving calls directly from your wrist and personalize your smartwatch experience with custom dials from your smartphone gallery. Stay on top of your fitness goals with Blood Oxygen/SpO2, heart rate monitoring, and various sports modes. Enjoy additional features, like music control, women's reproductive health tracking, voice assistant, camera control, and more. The Matrix smartwatch is your ultimate companion for staying connected and active. 44mm base metal case AMOLED 1.78" 368*448 high-definition touchscreen display Magnetic rapid charger included  22mm silicone magnetic band with quick-release technology Easily adjustable band – no tools needed Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Silicone Magnetic Band combines effortless style with all-day comfort. Made from soft, durable silicone, it delivers a smooth, lightweight feel while ensuring a secure fit with its magnetic closure—no buckles. This band is perfect for refining your Armitron Connect Smartwatch with a sleek, modern edge. It is available in black or taupe with integrated lugs. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Soft, durable silicone Secure magnetic closure for a customizable Sleek design with integrated lugs *Armitron Connect Smartwatch not included*

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes.

Time for a high-flying adventure with the DreamBig watches. Its colorful unicorn and airplane designs and easy-to-read numbers make learning to tell time an exciting journey. Ready, set, fly into time-telling fun!

Time for a high-flying adventure with the DreamBig watches. Its colorful unicorn and airplane designs and easy-to-read numbers make learning to tell time an exciting journey. Ready, set, fly into time-telling fun!

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

The Tilly Watch and Bracelet Set makes an elegant statement. The adjustable gold-tone metal link watch band and bracelet offer style versatility. The analog movement of the watch ensures precision in timekeeping, while the combination of Roman numerals and gold sticks on the index adds a touch of sophistication to the black dial. The rectangular case and metal bezel complement the overall design, enhancing the watch's durability and style.

The Tilly Watch and Bracelet Set offers a sophisticated blend of elegance and versatility with its two-toned silver/gold-tone metal band. The rectangular case design adds a modern touch, complementing a sleek silver-tone finish. The analog movement ensures timeless precision, while the black dial exudes a sense of understated luxury. The combination of Roman numerals and gold stick indices on the dial enhances readability and adds a classic aesthetic. The metal bezel completes the ensemble, making the Tilly Bracelet Set a stylish accessory for any occasion.

Say hello to your new signature piece: the Herringbone & Logo Bracelet—where sleek design meets classic style. This modern must-have features a polished finish, a bold "A" logo, and an elegant herringbone chain. This bracelet doesn’t just accessorize—it amplifies. Wear it, layer it, love it.

The Armitron Boom Smartwatch and Earbuds, available in white, deliver a stylish, feature-packed experience designed just for youth. Track steps, sleep, heart rate, and more right from your wrist. Customize the watch face with your favorite photos and enjoy up to 4 days of battery life for the smartwatch. Boom Audio™ earbuds deliver crisp, volume-safe sound with a compact charging case that provides up to 14 hours of playtime. Both the watch and earbuds pair easily with iOS and Android devices. It’s a smart, connected set that offers style, function, and freedom, built for life on the move. 43mm ABS Case Touchscreen Navigation  20mm Soft Silicon Band: Fits Youth Wrist Sizes 125-195mm Up-to-10-Day Battery Life  Magnetic rapid charger included Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

This watch exudes elegance with its charming rose gold sunray dial, crystal accents, and rose gold two-tone stainless steel case and band.

This watch exudes elegance with its charming grey sunray dial, crystal accents, and silver tone stainless steel case and band.

This watch exudes elegance with its charming grey sunray dial, crystal accents and gold tone stainless steel case and band.

Ryder is all about modern edge—bold, refined, and effortlessly cool. Its sleek, striking black-on-black design is a statement of confidence. Three colors, one unmistakable style—the Ryder watch.

Indulge in sophistication with the captivating Phoenix watch and bracelet set. The silver sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold two-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.

Indulge in sophistication with the captivating Phoenix watch and bracelet set. The champagne sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.

Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel is available in stunning silver-tone featuring a sunray silver dial. Check out Rachel for the lady in your life or to gift to your favorite couple.

The Armitron Connect Eclipse Smartwatch offers a blend of style and functionality, featuring a full touchscreen and a comfortable silicone, quick-release band for ultimate convenience. Boasting rapid charging capabilities and exceptional battery performance, you can stay connected on the go by making and receiving calls directly from your wrist. Track your fitness goals with calorie tracking, heart rate monitoring, step counting, and sports modes. This smartwatch ensures you stay on top of your health and productivity, with additional features such as sleep tracking, women's reproductive health tracking, sedentary reminders, breathing exercises, and more.  45mm ABS case TFT 1.83" 240*280 LCD display  Magnetic rapid charger included  20mm silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

This ceramic-clad beauty is a fresh breath of summer air. Jalyn™ features a smooth white ceramic case and bracelet with silver accents for a look that's as comfortable as it is versatile. The ceramic material is soft, durable and scratch resistant.

This ceramic-clad beauty is a fresh breath of summer air. Jalyn™ features a smooth white ceramic case and bracelet with gold accents for a look that's as comfortable as it is versatile. The ceramic material is soft, durable and scratch resistant.

The iconic 80s A-Watch makes a return, pushing the boundaries of modern design with a sleek, silver textured dial featuring bold red printed lines that add a dynamic edge. Its striking blue bezel—with a red top edge—and the two-tone matte case, boasting a light blue top and red bottom, create a visual feast for the style-savvy. A layered leather band, sourced from a Leather Working Group-certified tannery—which is committed to reducing environmental impact through responsible leather manufacturing practices—this watch proves that style and sustainability go hand in hand. Crafted from ocean-bound plastic using #Tide’s innovative technology, the case carries a story of transformation and contemporary flair. Designed for the modern, style-conscious individual.

A little sparkle, a lot of charm—this golden bag charm chain brings the shine and the time. With a glossy yellow dial topped by a cheeky smiley face, this bag charm chain brings the fun. It's finished with six dangling charms: a gold-tone heart, rainbow, gold-tone and pink donut, four leaf clover with a crystal, an all-seeing eye, and a signature Armitron “A.” Clip it to your bag, belt loop, or keyring for a playful twist on everyday timekeeping—part accessory, part attitude: fully golden.

The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, the Dual watch brings both style and practicality to your everyday adventures.

Lloyd has it all: multifunction movement with three subdials, beautiful blue dials, and finished with a stainless steel bracelet. Versatile and stylish no matter how you wear it, you'll find yourself coming back to Lloyd day after day.

Lloyd has it all: multifunction movement with three subdials, beautiful green dials, and finished with a stainless steel bracelet. Versatile and stylish no matter how you wear it, you'll find yourself coming back to Lloyd day after day.

Love our favorite men's watch, Lloyd? You're going to love the new Lloyds even more. These feature the classic three subdial and bezel style in a stainless steel band with a silver-white dial to match your look any day of the week.

Shimmering with brilliance from every angle, this silver-tone timepiece commands attention with its bold octagon stainless steel case. A polished bezel adorned with 44 crystals frames a hydraulic silver dial, fully paved with 186 crystals for maximum radiance. The ribbed stainless steel crown and crystal-studded expansion band—featuring 105 more crystals—enhance its statement-making elegance. Sleek, structured, and unapologetically glamorous, this watch delivers refined sparkle with every glance.

The A-Bangle watch exudes chic, modern simplicity with a slim profile and a distinctive genuine quartzite gemstone dial. Each colorway showcases a sleek rectangular case, perfectly paired with a graceful crossover bangle band. The A-Bangle is a refined, stylish, versatile watch for any occasion.

The Athena watch carries a touch of artistry with its woven mesh bracelet, a delicate reflection of intricate craftsmanship. Each watch embodies a quiet strength and elegance framed by shimmering crystals along the bezel. Like Athena herself, it’s a piece that feels both timeless and deeply connected, perfect for those who appreciate beauty in every detail.

Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.

Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.

Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, the Dual watch brings both style and practicality to your everyday adventures.

With its refined design, this watch boasts a radiant gold dial and a durable mineral crystal, complemented by a crystal bezel for added sophistication. The rose gold tone case is meticulously crafted from resilient alloy. The metal band elevates its appeal while ensuring long-lasting beauty.