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Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

A combine a traditional classic with modern utility with this analog-digital style that will keep you ahead of the pack. 52mm Resin Case Features include time, second, day/date, chronograph with lap time, pacer, 5 alarms, dual time, 12/24 hour time, 100 year calendar, countdown timer, hourly chime and backlight with 3 second delay and fade

A combine a traditional classic with modern utility with this analog-digital style that will keep you ahead of the pack. 52mm Resin Case Features include time, second, day/date, chronograph with lap time, pacer, 5 alarms, dual time, 12/24 hour time, 100 year calendar, countdown timer, hourly chime and backlight with 3 second delay and fade

Grab your new workout buddy, this sports watch will help you reach a new PR. 

Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.

Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.

Created in honor of Armitron’s 50th Anniversary, the Eugen watch is a tribute to timeless craftsmanship and vision. Named after Armitron’s founder, Mr. Eugen Gluck, this limited-edition design captures five decades of heritage in one refined timepiece. With its polished case, sleek dial, and understated sophistication, Eugen embodies what it means to make every moment count — classic, confident, and enduring.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Andi is all about timeless versatility—unisex, bold, and refined. The larger case size adds a modern edge, while the silver sandblast dial with Roman numerals and stick indices keeps it classic. Finished with calfskin leather in Black/Silver, Andi transitions effortlessly from weekday meetings to weekend moments, always in style.

Created in honor of Armitron’s 50th Anniversary, the Eugen watch is a tribute to timeless craftsmanship and vision. Named after Armitron’s founder, Mr. Eugen Gluck, this limited-edition design captures five decades of heritage in one refined timepiece. With its polished case, sleek dial, and understated sophistication, Eugen embodies what it means to make every moment count — classic, confident, and enduring.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

The Graham watch brings refined style in three distinct colorways. Its rectangular case shape, complemented by a leather croco-pattern band, gives each variant a sophisticated presence. The square index set on a mineral crystal face adds a modern edge to its classic design.

The Tilly Together in Pink Collection for 2025 brings you two gorgeous leather croco-pattern styles. With a rose gold-tone case and timeless Roman numerals, each watch feels like a touch of elegance you can wear every day. A Tilly watch from this collection is just right for your style.

Say hello to your new signature piece: the Herringbone & Logo Bracelet—where sleek design meets classic style. This modern must-have features a polished finish, a bold "A" logo, and an elegant herringbone chain. This bracelet doesn’t just accessorize—it amplifies. Wear it, layer it, love it.

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in five autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of burgundy in sumptuous genuine leather. Complement your dressy look or elevate a casual weekend fit with the unisex Miles.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in five autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of tan in sumptuous genuine leather. Complement your dressy look or elevate a casual weekend fit with the unisex Miles.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its rose gold sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.

Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.

Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.

Meet the Armitron Connect Matrix Smartwatch, a sleek and powerful accessory ready to enhance your lifestyle. Designed with an AMOLED high-definition touchscreen display, a silicone band with quick-release technology, a rotating crown for easy navigation, and magnetic rapid charging capabilities. Easily stay connected by making and receiving calls directly from your wrist and personalize your smartwatch experience with custom dials from your smartphone gallery. Stay on top of your fitness goals with Blood Oxygen/SpO2, heart rate monitoring, and various sports modes. Enjoy additional features, like music control, women's reproductive health tracking, voice assistant, camera control, and more. The Matrix smartwatch is your ultimate companion for staying connected and active. 44mm base metal case AMOLED 1.78" 368*448 high-definition touchscreen display Magnetic rapid charger included  22mm silicone magnetic band with quick-release technology Easily adjustable band – no tools needed Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing green display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.

With designs featuring cool cars and trucks, each Playtime watch transforms time-telling into a fun and exciting experience. Comfy straps and easy-to-read numbers ensure every moment is filled with joy. It’s not just a watch; it’s a playful partner in every moment!

The iconic 80s A-Watch makes a return, pushing the boundaries of modern design with a sleek, silver textured dial featuring bold black printed lines that add a dynamic edge. Its striking black bezel—with a red top edge—and the two-tone matte case, boasting a black top and red bottom, create a visual feast for the style-savvy. A layered leather band, sourced from a Leather Working Group-certified tannery—which is committed to reducing environmental impact through responsible leather manufacturing practices—this watch proves that style and sustainability go hand in hand. Crafted from ocean-bound plastic using #Tide’s innovative technology, the case carries a story of transformation and contemporary flair. Designed for the modern, style-conscious individual.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Tilly offers an array of styles ready to elevate any look.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing white display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

The Silicone Magnetic Band combines effortless style with all-day comfort. Made from soft, durable silicone, it delivers a smooth, lightweight feel while ensuring a secure fit with its magnetic closure—no buckles. This band is perfect for refining your Armitron Connect Smartwatch with a sleek, modern edge. It is available in black or taupe with integrated lugs. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Soft, durable silicone Secure magnetic closure for a customizable Sleek design with integrated lugs *Armitron Connect Smartwatch not included*

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The brown leather cowhide band provides a more traditional look. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The gold solid stainless steel band provides a more polished, timeless aesthetic. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The black solid stainless steel band provides a more polished, timeless aesthetic. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Meet the Armitron Connect Link Smartwatch, a sleek and powerful accessory featuring a full touchscreen, comfortable silicone, and a quick-release band for ultimate convenience. Boasting rapid charging capabilities and exceptional battery performance, you can stay connected on the go by making and receiving calls directly from your wrist. Track your fitness goals with calorie tracking, heart rate monitoring, step counting, and sports modes. This smartwatch ensures you stay on top of your health and productivity with additional features such as sleep tracking, women's reproductive health tracking, sedentary reminders, hydration reminders, and more. The Link smartwatch combines style with resilience, making it your ultimate wearable companion for staying connected, informed, and motivated throughout the day. 45mm ABS case TFT 1.28" 240*240 LCD display  Magnetic rapid charger included  22mm silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Indulge in the captivating charm of the Minnie Stone Dial watch, featuring a genuine black-and-white root dial—known for its bold elegance and grounding properties—glittering with crystal indexes and bezel accents. Its two-tone stainless steel case and band, a blend of silver and gold, exude a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

Indulge in the captivating charm of the Minnie Stone Dial watch, featuring a genuine howlite dial—celebrated for its serene symbolic properties and veining throughout. With glittering crystal indexes and bezel accents, the gold-tone, stainless steel case and band exude timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

Indulge in the captivating charm of the Minnie Stone Dial watch. It features a genuine quartzite gemstone dial—a healing stone to encourage new beginnings—and crystals for markers with rose gold-tone brushing. Glittering with luminous indexes, this rose gold-tone crystal-encrusted round case and stainless steel band exudes a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

Indulge in the captivating charm of the Minnie Stone Dial watch. It features a genuine blue tiger eye gemstone dial—a symbol of strength and believed to have a powerful grounding effect—and crystals for markers with gilt brushing. Glittering with luminous indexes, this gold-tone crystal-encrusted round case and stainless steel band exudes a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

The Athena watch carries a touch of artistry with its woven mesh bracelet, a delicate reflection of intricate craftsmanship. Each watch embodies a quiet strength and elegance framed by shimmering crystals along the bezel. Like Athena herself, it’s a piece that feels both timeless and deeply connected, perfect for those who appreciate beauty in every detail.

The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

Dare to be timeless with this striking duo: a watch that commands attention with its woven mesh band, icy blue sunray dial, and refined silver-tone frame, paired with our Herringbone logo bracelet that whispers sophistication in every curve. Wear them as a pair or let each piece shine solo. Perfect for the woman who leads with grace and leaves a little sparkle wherever she goes.