Shop All

Classic with a side of heart. The Hug brings Armitron’s signature styling—fluted bezel, two-tone bracelet, and a clean day-date window—into a new era of joy with a little help from Snoopy and Woodstock. On the warm champagne dial, Snoopy wraps his tiny best friend in a hug, reminding us of the comfort in life’s little moments. Gold-tone indexes and hands add polish, while the two-tone bracelet keeps things versatile and elevated. This is a watch that doesn’t just tell time—it tells a story. One of friendship, nostalgia, and love in every second.

A watch that makes waves—in every way. Good Grief! captures a classic Peanuts moment with a fun twist: Snoopy rotates around the dial to mark the minutes, while a surfboard spins past the hours, helping you tell time in a totally unexpected way. The bright ocean-blue case is made with #tide ocean-bound plastic, paired with a textured natural rubber strap for a sporty, sustainable finish. A cartoon-perfect wipeout scene shows Snoopy mid-surf tumble, complete with his signature “GOOD GRIEF!” thought—bringing humor, motion, and eco-consciousness together in one standout design. Whether you're chasing waves or just love a little chaos on your wrist, Good Grief! is timekeeping with personality—and purpose.

Joy takes center stage in Time to Celebrate, a one-of-a-kind timepiece that turns telling time into a party. In this gold-tone watch, Snoopy rotates across the dial to mark the hours while Woodstock flies in circles to track the minutes. Below, the Peanuts gang cheers them on in a scene bursting with energy and nostalgia. With its playful animation and festive spirit, Time to Celebrate is more than a watch—it’s a moment in motion. Perfect for collectors, fans, or anyone who believes fun belongs in the everyday.

Quietly powerful and deeply nostalgic, Charlie Brown’s Embrace captures one of the most beloved moments between Charlie Brown and Snoopy—a gentle hug beneath the clouds. Rendered in soft navy sketch lines on a silver dial, the scene is framed by a clean rectangular case and polished silver-tone bracelet. Minimal hour markers and delicate hands let the artwork speak for itself. Tender and timeless, Charlie Brown’s Embrace is a wearable reminder of comfort, connection, and unconditional love.

Elegant, minimal, and full of heart—Golden Hour pairs Armitron’s rectangular silhouette with a tender moment between Snoopy and Woodstock. Set against a sleek black dial, the gold-tone case and bracelet bring luxe contrast to the sweet scene at center: Snoopy embracing his tiny feathered friend, eyes closed in peaceful contentment. With simple dot hour markers and Roman numeral XII, the design stays elevated while letting the art shine. Wear it for the warmth, for the nostalgia—or simply because love never goes out of style.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

The Silicone Magnetic Band combines effortless style with all-day comfort. Made from soft, durable silicone, it delivers a smooth, lightweight feel while ensuring a secure fit with its magnetic closure—no buckles. This band is perfect for refining your Armitron Connect Smartwatch with a sleek, modern edge. It is available in black or taupe with integrated lugs. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Soft, durable silicone Secure magnetic closure for a customizable Sleek design with integrated lugs *Armitron Connect Smartwatch not included*

Finished with a sleek black leather strap and gold-tone case, this nostalgic-yet-modern timepiece is a timeless reminder to Love Every Second. This golden tribute brings together two American originals: Armitron and Peanuts. First released decades ago, this iconic character dial has been lovingly remade from our archives to celebrate Armitron’s 50th anniversary. Lined up in a classic profile across the top half of the dial are some of Charles M. Schulz’s most beloved characters—Lucy, Linus, Charlie Brown, Peppermint Patty, Snoopy, and Woodstock—etched in crisp detail and bright vintage hues. The lower half of the dial is a warm champagne brushed gold, showcasing the PEANUTS wordmark and Armitron logo in matching goldtone. A sleek black leather strap finishes the retro-modern look, perfect for fans of timeless design and storytelling. Whether you grew up with the gang or you’re discovering them anew, this watch is a celebration of friendship, nostalgia, and the joy of every second.

Formal? Maybe. Fabulous? Absolutely. Dressed to the Nines features Snoopy at his most stylish—rocking a bold navy bow on a clean white dial. With a gold-tone case and textured navy strap, this watch brings together playful elegance and timeless Peanuts charm. The oversized bow adds personality, while the minimal layout keeps things crisp and wearable. For the days you want your wrist to make a statement—or simply channel Snoopy-level confidence—Dressed to the Nines is always the right accessory.

Take a moment, soak it in. The Lookout captures an iconic Peanuts scene: Snoopy and Woodstock taking in the world from their favorite rooftop perch. Set against a clean white dial with the iconic doghouse illustration, this watch balances playful nostalgia with timeless style. Gold-tone rectangular case, minimalist markers, and a rich red leather strap give it a retro-modern charm that’s easy to wear every day. Whether you're dreaming, observing, or simply enjoying the view—The Lookout is your daily reminder to pause and enjoy the moment.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking red dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking navy dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Built for performance, this no-nonsense digital watch will get you the results you strive for.

The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

Upgrade your Armitron Connect Smartwatch with the Smooth Silicone Band, designed for all-day comfort and effortless style. Crafted from soft, durable silicone, this band offers exceptional breathability and a sleek, versatile look in tan, black, or blush. The adjustable stainless steel buckle closure ensures a secure fit, making it the perfect choice for both active days and everyday wear. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Breathable, premium silicone Adjustable stainless steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.

Statement making in a small package, this petite digital chronograph watch will have you ready to go.  27MM Resin Case Features include hours, minutes, seconds, chronograph, alarm, second time zone and backlight functions LCD Display

Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, the Dual watch brings both style and practicality to your everyday adventures.

The Armitron Boom Smartwatch and Earbuds, available in lavender, deliver a stylish, feature-packed experience designed just for youth. Track steps, sleep, heart rate, and more right from your wrist. Customize the watch face with your favorite photos and enjoy up to 4 days of battery life for the smartwatch. Boom Audio™ earbuds deliver crisp, volume-safe sound with a compact charging case that provides up to 14 hours of playtime. Both the watch and earbuds pair easily with iOS and Android devices. It’s a smart, connected set that offers style, function, and freedom, built for life on the move. 43mm ABS Case Touchscreen Navigation  20mm Soft Silicon Band: Fits Youth Wrist Sizes 125-195mm Up-to-10-Day Battery Life  Magnetic rapid charger included Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The brown leather cowhide band provides a more traditional look. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The gold solid stainless steel band provides a more polished, timeless aesthetic. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The black solid stainless steel band provides a more polished, timeless aesthetic. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel silver-tone band seamlessly complements the tank-style, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the white dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel silver-tone band seamlessly complements the rectangular case, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the black dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel gold two-tone band seamlessly complements the tank-style, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the white dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Athena watch carries a touch of artistry with its woven mesh bracelet, a delicate reflection of intricate craftsmanship. Each watch embodies a quiet strength and elegance framed by shimmering crystals along the bezel. Like Athena herself, it’s a piece that feels both timeless and deeply connected, perfect for those who appreciate beauty in every detail.

Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.

Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.

Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.

When it comes to effortless style, nobody does it like Joe Cool. This limited-edition watch celebrates the timeless swagger of Snoopy’s most iconic alter ego. Dressed in his signature shades and red tee, Joe Cool leans into the moment on a dial split between racing stripes and bold color blocking—complete with a graphic “50” that nods to Armitron’s five decades of watchmaking. Finished with a gold-tone case and sleek black strap, Golden Cool is a playful blend of retro graphics, cartoon charm, and subtle celebration. Whether you're a longtime Peanuts fan or just know cool when you see it, this one’s made to stand out.

Let your over sized Digital Chronograph Resin Strap take you from the office to the gym. 52.5mm Resin Case Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions LCD Display

Let your over sized Digital Chronograph Resin Strap take you from the office to the gym. 52.5mm Resin Case Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions LCD Display

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. It is built to last with style and sophistication.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. It is built to last with style and sophistication.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. It is built to last with style and sophistication.

With designs featuring blue whales, each Playtime watch transforms time-telling into a fun and exciting experience. Comfy straps and easy-to-read numbers ensure every moment is filled with joy. It’s not just a watch; it’s a playful partner in every moment!

With designs featuring cool cars and trucks, each Playtime watch transforms time-telling into a fun and exciting experience. Comfy straps and easy-to-read numbers ensure every moment is filled with joy. It’s not just a watch; it’s a playful partner in every moment!

Tetra is funky reimagination of Armitron's original LED digital watch. The vintage-inspired oblong case design is finished with a silver-plated polish. The flashing digital display waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.