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Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Upgrade your Armitron Connect Smartwatch with the Smooth Silicone Band, designed for all-day comfort and effortless style. Crafted from soft, durable silicone, this band offers exceptional breathability and a sleek, versatile look in tan, black, or blush. The adjustable stainless steel buckle closure ensures a secure fit, making it the perfect choice for both active days and everyday wear. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Breathable, premium silicone Adjustable stainless steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.

Enhance your Armitron Connect Smartwatch with the Textured Silicone Band, designed for comfort and standout style. The soft, durable silicone, available in black or grey, offers exceptional breathability. Featuring a classic watchband design with an adjustable stainless-steel buckle closure, this band delivers a secure fit with a refined touch. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, Link Premium textured silicone Adjustable stainless-steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.

With 3 styles to choose from, our Tilly Pink collection offers something for everyone. From genuine leather in a stylish pink lizard grain pattern, to a smooth and sleek soft pink ceramic bracelet to modern metal design finished in a beautiful rose gold tone, there's a pink watch that perfectly complements your personal style.

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel silver-tone band seamlessly complements the tank-style, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the white dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel silver-tone band seamlessly complements the rectangular case, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the black dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel gold two-tone band seamlessly complements the tank-style, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the white dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

The Graham watch brings refined style in three distinct colorways: bold black with a silver-tone case, sleek gray with matching silver tones, or warm cream with elegant gold tones. Its rectangular case shape, complemented by a leather croco-pattern band, gives each variant a sophisticated presence. The square index set on a mineral crystal face adds a modern edge to its classic design.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather croco band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

The 1975 watch offers a modern take on one of our most beloved historical watches. It features a rose gold sandblast dial with stick indices in a cushion-shaped stainless steel case with a refined rose gold-tone bezel. The sleek rose gold stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Rooted in a dedication to our planet's well-being, the Reef watch is a testament to sustainable craftsmanship. Forged from recycled ocean-bound plastic sourced from Tide Ocean Material SA, with an ivory case, the Reef champions the preservation of marine environments. This solar powered watch is complemented by a ivory-tone dial with Arabic indexes, a matching bezel, and a gray natural rubber strap, blending style and comfort with environmental consciousness. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

Rooted in a dedication to our planet's well-being, the Reef watch is a testament to sustainable craftsmanship. Forged from recycled ocean-bound plastic sourced from Tide Ocean Material SA, with a black case, the Reef champions the preservation of marine environments. This solar powered watch is complemented by a black dial with Arabic indexes, a matching bezel, and a white natural rubber strap, blending style and comfort with environmental consciousness. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

Rooted in a dedication to our planet's well-being, the Reef watch is a testament to sustainable craftsmanship. Forged from recycled ocean-bound plastic sourced from Tide Ocean Material SA, with an orange case, the Reef champions the preservation of marine environments. This solar powered watch is complemented by a gray dial with Arabic indexes, a coral-tone bezel, and a black natural rubber strap, blending style and comfort with environmental consciousness. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

The Tessa Together In Pink Collection brings a touch of elegance to your everyday look with its pink dials and subtle crystal sparkle. Framed in a warm gold tone, these watches are available in two stunning colorways: a classic black leather croco-pattern band for a refined feel or a gold-tone metal bracelet for a more polished look. It’s the perfect way to add a little shine to any day.

The Tessa Together In Pink Collection brings a touch of elegance to your everyday look with its pink dials and subtle crystal sparkle. Framed in a warm gold tone, these watches are available in two stunning colorways: a classic black leather croco-pattern band for a refined feel or a gold-tone metal bracelet for a more polished look. It’s the perfect way to add a little shine to any day.

The Silicone Magnetic Band combines effortless style with all-day comfort. Made from soft, durable silicone, it delivers a smooth, lightweight feel while ensuring a secure fit with its magnetic closure—no buckles. This band is perfect for refining your Armitron Connect Smartwatch with a sleek, modern edge. It is available in black or taupe with integrated lugs. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Soft, durable silicone Secure magnetic closure for a customizable Sleek design with integrated lugs *Armitron Connect Smartwatch not included*

The Miles watch is a sophisticated timepiece designed to enhance your style. This exquisite watch has two striking colorways: a classic black sunray dial or a rich burgundy dial, complemented by a stainless steel bezel and a silvertone case. With its analog movement ensuring precision and a durable stainless steel band in silvertone, the Miles watch is a versatile accessory suitable for any occasion. Embrace timeless elegance with the Miles watch.

The Miles watch is a sophisticated timepiece designed to enhance your style. This exquisite watch has two striking colorways: a classic black sunray dial or a rich burgundy dial, complemented by a stainless steel bezel and a silvertone case. With its analog movement ensuring precision and a durable stainless steel band in silvertone, the Miles watch is a versatile accessory suitable for any occasion. Embrace timeless elegance with the Miles watch.

The Dragonfly Sport Watch is built for those who value both performance and style, keeping you on track in every detail. It features an EL LCD module, chronograph, dual time zone, 100-year calendar, countdown timer, and hourly chime. Available in a blue denim or brown leopard print band with a gold-plated stainless steel buckle and top ring, this watch blends functionality with a bold design. The sleek EL display adds a touch of elegance, fading in and out with a 3-second delay.

Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial, available in black, red, or white, is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a gunmetal dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The silver-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a champagne sunray dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The gold-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

The iconic 80s A-Watch makes a return, pushing the boundaries of modern design with a sleek, silver textured dial featuring bold red printed lines that add a dynamic edge. Its striking blue bezel—with a red top edge—and the two-tone matte case, boasting a light blue top and red bottom, create a visual feast for the style-savvy. A layered leather band, sourced from a Leather Working Group-certified tannery—which is committed to reducing environmental impact through responsible leather manufacturing practices—this watch proves that style and sustainability go hand in hand. Crafted from ocean-bound plastic using #Tide’s innovative technology, the case carries a story of transformation and contemporary flair. Designed for the modern, style-conscious individual.

Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Available in your choice of metal or genuine leather bands, with color options including gold and black, navy and silver, tan and silver, classic black and blue, sleek silver and black, and all gold-toned. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.

The 1975 Series Watch offers a modern take on one of our most beloved watches. It features an aqua vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, vibrant perspective.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

With its robust round case, a shimmering silver sunray dial, and a durable stainless steel bezel, this watch radiates timeless style and strength. The stainless steel band adds a touch of versatility and is available in three captivating color variations: gold/silver tone, silver tone, and navy tone, making it a reliable accessory.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Elevate your look with this stainless steel timepiece featuring a 21 jewel automatic movement, durable ionic-plating, and a striking exhibition case back. A classic statement piece to be lived in for generations.

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, including Black/Orange, White/Black, Black/Red, Gray/Black, Blue/Black, Tan, and Gray, the Dual watch brings both style and practicality to your everyday adventures.

Statement making in a small package, these petite Digital Chronograph Resin Straps will have you ready to go.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking red dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking navy dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

This refined timepiece features a gold-tone rectangle case and a sleek black dial. The gold-tone stainless steel band, paired with a secure fold-over buckle closure, adds a touch of sophistication to any ensemble. The Metro watch embodies sturdy construction and urban elegance, featuring a day and date calendar and a backlit LED display.

This chic timepiece features a gold-tone rectangle case and a bold black dial that effortlessly blends fashion and function. The black stainless steel band with a convenient fold-over buckle closure adds a touch of modern sophistication to any look. The Metro watch embodies sturdy construction and urban elegance, featuring a day and date calendar and a backlit LED display.