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Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

Andi is all about timeless versatility—unisex, bold, and refined. The larger case size adds a modern edge, while the silver sandblast dial with Roman numerals and stick indices keeps it classic. Finished with calfskin leather in Brown/Gold, Andi transitions effortlessly from weekday meetings to weekend moments, always in style.

Time for a high-flying adventure with the DreamBig watches. Its colorful unicorn and airplane designs and easy-to-read numbers make learning to tell time an exciting journey. Ready, set, fly into time-telling fun!

Time for a high-flying adventure with the DreamBig watches. Its colorful unicorn and airplane designs and easy-to-read numbers make learning to tell time an exciting journey. Ready, set, fly into time-telling fun!

Statement making in a small package, these petite Digital Chronograph Resin Straps will have you ready to go.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

Wear a little love on your finger with this charming heart-shaped ring watch. The shimmering mother-of-pearl dial peeks out from a gold-tone brass case, making every glance at the time feel like a little love note. It slips on effortlessly and is easily adjustable for the perfect fit. A playful mix of fashion and function, this tiny timepiece is perfect for those who love their accessories with a little extra heart!

The Armitron Boom Smartwatch and Earbuds, available in lavender, deliver a stylish, feature-packed experience designed just for youth. Track steps, sleep, heart rate, and more right from your wrist. Customize the watch face with your favorite photos and enjoy up to 4 days of battery life for the smartwatch. Boom Audio™ earbuds deliver crisp, volume-safe sound with a compact charging case that provides up to 14 hours of playtime. Both the watch and earbuds pair easily with iOS and Android devices. It’s a smart, connected set that offers style, function, and freedom, built for life on the move. 43mm ABS Case Touchscreen Navigation  20mm Soft Silicon Band: Fits Youth Wrist Sizes 125-195mm Up-to-10-Day Battery Life  Magnetic rapid charger included Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

With designs featuring blue whales, each Playtime watch transforms time-telling into a fun and exciting experience. Comfy straps and easy-to-read numbers ensure every moment is filled with joy. It’s not just a watch; it’s a playful partner in every moment!

With designs featuring cool cars and trucks, each Playtime watch transforms time-telling into a fun and exciting experience. Comfy straps and easy-to-read numbers ensure every moment is filled with joy. It’s not just a watch; it’s a playful partner in every moment!

The Miles watch is a sophisticated timepiece designed to enhance your style. This exquisite watch has a rich burgundy dial complemented by a stainless steel bezel and a silvertone case. With its analog movement ensuring precision and a durable stainless steel band in silvertone, the Miles watch is a versatile accessory suitable for any occasion. Embrace timeless elegance with the Miles watch.

With its robust round case, a shimmering silver sunray dial, and a durable stainless steel bezel, this watch radiates timeless style and strength. The stainless steel band adds a touch of versatility, making it a reliable accessory.

The Miles watch is a sophisticated timepiece designed to enhance your style. This exquisite watch has a classic black sunray dial complemented by a stainless steel bezel and a silvertone case. With its analog movement ensuring precision and a durable stainless steel band in silvertone, the Miles watch is a versatile accessory suitable for any occasion. Embrace timeless elegance with the Miles watch.

Statement making in a small package, this petite digital chronograph watch will have you ready to go.  27MM Resin Case Features include hours, minutes, seconds, chronograph, alarm, second time zone and backlight functions LCD Display

Let your over sized Digital Chronograph Resin Strap take you from the office to the gym. 52.5mm Resin Case Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions LCD Display

Let your over sized Digital Chronograph Resin Strap take you from the office to the gym. 52.5mm Resin Case Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions LCD Display

The Silicone Magnetic Band combines effortless style with all-day comfort. Made from soft, durable silicone, it delivers a smooth, lightweight feel while ensuring a secure fit with its magnetic closure—no buckles. This band is perfect for refining your Armitron Connect Smartwatch with a sleek, modern edge. It is available in black or taupe with integrated lugs. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Soft, durable silicone Secure magnetic closure for a customizable Sleek design with integrated lugs *Armitron Connect Smartwatch not included*

The 1975 Series Watch offers a modern take on one of our most beloved watches. It features a black matte dial with stick indices in a cushion-shaped stainless steel case with a refined rose gold-tone bezel. The sleek rose gold stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.

The Charles is all about function and detail. Tell the time with an analog movement and three traditional subdials that allow you to see military time, the day of the week and month. The blue watch face adds a colorful look.

Sleek and sophisticated, Charles is all about the details. The textured dial adds a dash of classic charm, while the sub-dials and bezel provide multi-function capabilities. Housed in a stainless steel case and finished with a sturdy stainless steel mesh bracelet, Charles is made for years of treasured use.

Indulge in sophistication with the captivating Phoenix watch and bracelet set. The silver sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold two-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.

Indulge in sophistication with the captivating Phoenix watch and bracelet set. The champagne sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in navy, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Tilly offers an array of styles ready to elevate any look.

The Parker watch combines a sleek design with a modern, classic edge. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

Sleek and sophisticated, Charles is all about the details. The textured dial adds a dash of classic charm, while the sub-dials and bezel provide multi-function capabilities. Housed in a stainless steel case and finished with a genuine leather band, Charles is made for years of treasured use.

Sleek and sophisticated, Charles is all about the details. The blue dial adds a pop of color to this classic look, while allowing you to tell time with silver sticks. The subdials and stainless steel bezel provide multifunctional capabilities. This Charles comes with a blue dial and matching saddle brown leather band.

Sleek and sophisticated, Charles is all about the details. The black dial adds a bold, yet classic look, while allowing you to tell time with ivory sticks. The sub-dials and stainless steel bezel provide multi-functional capabilities. This Charles comes with a black dial and matching black leather band.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in five autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of burgundy in sumptuous genuine leather. Complement your dressy look or elevate a casual weekend fit with the unisex Miles.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in five autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of green in sumptuous genuine leather. Complement your dressy look or elevate a casual weekend fit with the unisex Miles.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in five autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of tan in sumptuous genuine leather. Complement your dressy look or elevate a casual weekend fit with the unisex Miles.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in five autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of navy in sumptuous, genuine leather. Complement your dressy look or elevate a casual weekend outfit with the Miles.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. It is built to last with style and sophistication.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. It is built to last with style and sophistication.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. It is built to last with style and sophistication.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The brown leather cowhide band provides a more traditional look. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The gold solid stainless steel band provides a more polished, timeless aesthetic. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Step into the world of the Hudson watch, where style meets precision with every tick. Just like the legendary actor, our timepiece embodies versatility. The black solid stainless steel band provides a more polished, timeless aesthetic. This modern classic design featuring three auxiliary dials stands the test of time, making the Hudson watch more than just an accessory—it's a reliable companion for any moment.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes.