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Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Say hello to your new signature piece: the Herringbone & Logo Bracelet—where sleek design meets classic style. This modern must-have is available in silver, gold, and rose gold tones, featuring a polished finish, a bold "A" logo, and an elegant herringbone chain. This bracelet doesn’t just accessorize—it amplifies. Wear it, layer it, love it.

Wear your heart on your wrist with the All The Love Bracelet—a playful yet polished piece that’s packed with charm. It features five gleaming hearts that capture light (and attention) with every move. With its fluid, modern silhouette, this bracelet is made for layering—or stealing the spotlight all on its own. Whether dressing up or keeping it casual, this bracelet adds a little love to everything you do, because some pieces speak from the heart.

Built for performance, this no-nonsense digital watch will get you the results you strive for.

Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.

The Link & Logo Bracelet brings a striking edge to your everyday essentials. Available in gold and rose gold-tone, its interlocking links and signature “A” logo create a powerful yet versatile statement. With a high-shine finish and smooth contours, it’s designed to move with you. Modern, minimal, and made to stand out, this piece is style-forward with timeless appeal.

Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather croco band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Enhance your Armitron Connect Smartwatch with the Silicone Smooth Band, designed for a perfect balance of comfort, durability, and style. Made from soft, breathable silicone, this band offers a sleek, sporty look that seamlessly integrates with your device. The adjustable stainless steel buckle closure ensures a secure, customizable fit, making it the ideal everyday companion. Compatible with Armitron Connect 20mm Smartwatches: Eclipse  Premium silicone material for breathability and comfort Adjustable stainless steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

The A-Bangle watch exudes chic, modern simplicity with a slim profile and a distinctive genuine gemstone dial available in black-white root, howlite, or quartzite. Each colorway showcases a sleek rectangular case in silver-tone, gold-tone, or rose-gold-tone, perfectly paired with a graceful crossover bangle band. The A-Bangle is a refined, stylish, versatile watch for any occasion.

Dare to be timeless with this striking duo: a watch that commands attention with its woven mesh band, icy blue sunray dial, and refined silver-tone frame, paired with our Herringbone logo bracelet that whispers sophistication in every curve. Wear them as a pair or let each piece shine solo. Perfect for the woman who leads with grace and leaves a little sparkle wherever she goes.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

This watch exudes elegance with its charming grey or rose gold sunray dial and crystal accents. The stainless steel case and band are available in silver tone, gold tone, and rose gold two-tone.

This watch exudes elegance with its charming grey or rose gold sunray dial and crystal accents. The stainless steel case and band are available in silver tone, gold tone, and rose gold two-tone.

This watch exudes elegance with its charming grey or rose gold sunray dial and crystal accents. The stainless steel case and band are available in silver tone, gold tone, and rose gold two-tone.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather lizard band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Our bestselling Griffy® is back in blue! Stranger Things fans to the front. The Griffy™ updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. It is available in silver and gold tones and two-tone silver/gold and silver/rose gold. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

Meet Rachel—a watch that radiates modern allure and distinctive luxury with its rose gold case and bracelet. The captivating Mother of Pearl dial, featuring iridescent tones and Roman numeral indices, is encased in durable stainless steel. Perfect for trendsetters who crave sophisticated beauty with a bold twist, Rachel is not just a timepiece but a statement accessory. Whether for daily adventures or special moments, Rachel ensures you're always on time with effortless style and a touch of glamour.

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel are available in stunning gold-tone, silver-tone, and two-tone, featuring glossy white, sunray silver, or glossy black dial. Explore all three and check out Rachel for the lady in your life or to gift to your favorite couple. 

Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel are available in stunning gold-tone, silver-tone, and two-tone, featuring glossy white, sunray silver, or glossy black dial. Explore all three and check out Rachel for the lady in your life or to gift to your favorite couple.

Dare to be timeless with this striking duo: a watch that commands attention with its woven mesh band, icy blue sunray dial, and refined silver-tone frame, paired with our Herringbone logo bracelet that whispers sophistication in every curve. Wear them as a pair or let each piece shine solo. Perfect for the woman who leads with grace and leaves a little sparkle wherever she goes.

The Jacqueline watch—a classic beauty and a true chameleon in the realm of timepieces. Crafted with a stainless steel case and luminous stick indexes, it expertly illuminates every detail of the watch. Choose between the silver-tone or gold-tone style, each featuring a mesmerizing honeycomb pattern dial. For a more casual look or pop of color, apply a silicone cover in one of four hues: red, black, gray, or clear. The Jacqueline watch, where versatility intertwines with individuality.

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial, available in black, red, or white, is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.

The Silicone Magnetic Band combines effortless style with all-day comfort. Made from soft, durable silicone, it delivers a smooth, lightweight feel while ensuring a secure fit with its magnetic closure—no buckles. This band is perfect for refining your Armitron Connect Smartwatch with a sleek, modern edge. It is available in black or taupe with integrated lugs. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Soft, durable silicone Secure magnetic closure for a customizable Sleek design with integrated lugs *Armitron Connect Smartwatch not included*

Upgrade your Armitron Connect Smartwatch with the Smooth Silicone Band, designed for all-day comfort and effortless style. Crafted from soft, durable silicone, this band offers exceptional breathability and a sleek, versatile look in tan, black, or blush. The adjustable stainless steel buckle closure ensures a secure fit, making it the perfect choice for both active days and everyday wear. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Breathable, premium silicone Adjustable stainless steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a gunmetal dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The silver-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a champagne sunray dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The gold-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in three autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of burgundy, tan, and green in sumptuous genuine leather. Complement your dressy look or elevate a casual weekend fit with the unisex Miles.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in three autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of burgundy, tan, and green in sumptuous genuine leather. Complement your dressy look or elevate a casual weekend fit with the unisex Miles.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in four autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of burgundy, tan, green, and navy in sumptuous, genuine leather. Complement your dressy look or elevate a casual weekend outfit with the Miles.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Indulge in sophistication with the captivating Phoenix watch and bracelet set. The silver sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold two-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.