50 years. 50 states. 50 stories. One Armitron family.

This year, we took a road trip across the country—not measured in miles, but in moments. From coast to coast, our 50 Watches / 50 States campaign celebrated the everyday lives, milestones, and traditions of the people who wear Armitron. Each story different, each moment personal, all connected by time well spent.

Thank you for sharing your lives, your celebrations, and your seconds with us. Here’s to the moments that brought us together—and the ones still ahead.