Go for the gold (or silver, or bronze)! Armitron Champions are powerful multi-function digital watches finished in a trio of metallic colors. With a retro-inspired squared case and black silicone strap, these watches embody the best of style and function.

A delicate feast for the eyes, Ellie's charm rests in her iridescent mother of pearl dial. Finished with a statement-making genuine crystal bracelet, this watch is a new evening favorite.

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Maggie is a refined classic with the right balance of simplicity and bling. Her jewelry-inspired gold-tone bracelet is offset by a striking black dial and genuine crystal accents.

Get it first, exclusively on armitron.com

• 25mm Case
• Stainless Steel Buckle Closure
• Genuine Crystal Accents
• Luminous Hour/Minute Hands
• Day/Date
• Analog Movement
• Water Resistant to 165FT
• Download Manual

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

• 24mm Brass Case
• Stainless Steel Bracelet with Fold-Over Buckle Closure
• Analog Movement
• Water Resistant to 165 Feet
• Download Manual

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

• 24mm Brass Case
• Stainless Steel Bracelet with Fold-Over Buckle Closure
• Analog Movement
• Water Resistant to 165 Feet
• Download Manual

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

• 24mm Brass Case
• Stainless Steel Bracelet with Fold-Over Buckle Closure
• Analog Movement
• Water Resistant to 165 Feet
• Download Manual

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

• 24mm Brass Case
• Stainless Steel Bracelet with Fold-Over Buckle Closure
• Analog Movement
• Water Resistant to 165 Feet
• Download Manual

Be classic but never boring with this Genuine Crystal encrusted watch.

• 24mm Brass Case
• Stainless Steel Bracelet with Fold-Over Buckle Closure
• Genuine Mother-of-Pearl Dial and Genuine Crystal Markers
• Analog Movement
• Water Resistant to 165 Feet
• Available in Two-Tone & Silver/Pink
• Download Manual

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes colors with the time. The watch is finished with a gold-tone case and bracelet. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Available exclusively on armitron.com

• 33.5mm Gold-Tone Case
• Adjustable Bracelet
• Jewelry Clasp & Extender Closure
• Dual-Colored Discs Change Color as Time Changes
• Analog Movement
• Water Resistant to 100 Feet
• Download Manual

A vision of elegant minimalism, Pippa exudes class, sophistication, and everyday approachability in one slim package. Featuring a classic rectangular dial, genuine diamond marker, and an array of ceramic and metal bracelet options, this watch is a standout.

A vision of elegant minimalism, Pippa exudes class, sophistication, and everyday approachability in one slim package. Featuring a classic rectangular dial, genuine diamond marker, and an array of ceramic and metal bracelet options, this watch is a standout.

Rose is a classic women’s dress watch with statement colorations, all finished in stainless steel to last a lifetime. When paired with its complement from the His or Hers Collection, Jack and Rose are a match made in heaven.

Rose is a classic women’s dress watch with statement colorations, all finished in stainless steel to last a lifetime. When paired with its complement from the His or Hers Collection, Jack and Rose are a match made in heaven.

This beautiful link bracelet watch is fit for a queen. Classic Roman numeral markers and a crystal-encrusted bezel make this watch the perfect upscale accessory to elevate any look.

Available exclusively on armitron.com

• 30mm silver/rose gold-tone case
• Silver-tone sunray dial with rose gold-tone hands and markers
• Silver-tone and rose gold-tone adjustable link bracelet with jewelry clasp and extender
• Analog movement
• Download Manual

We've teamed up with Jen Stark for a unique collaboration that brings together fine art and precision timekeeping. The Los Angeles-based designer is known for combining sacred geometry and boundless color to create works of art that resonate with the viewer. With your Jen Stark x Armitron watch, every time you look at your wrist is an opportunity to spark the imagination.

Available exclusively on armitron.com

• 38.5mm Stainless Steel Case
• Silicone Bracelet with Adjustable Sliding Buckle Closure
• Date Window at 6H
• Analog Movement
• Water Resistant to 100 Feet
• Download Manual

Sparkle and shine with this Gold-Tone Bracelet with Genuine Crystals.

• 39mm Gold-Tone Alloy Case
• Gold-Tone Alloy Bracelet with One Touch, Two Button Fold-Over Buckle Closure
• Genuine Crystal Accents
• Analog Movement
• Water Resistant to 165 Feet
• Download Manual

Be classic but never boring with this Genuine Crystal encrusted watch.

• 24mm Brass Case
• Stainless Steel Bracelet with Fold-Over Buckle Closure
• Genuine Mother-of-Pearl Dial and Genuine Crystal Markers
• Analog Movement
• Water Resistant to 165 Feet
• Available in Two-Tone & Silver/Pink
• Download Manual

• 34mm x 37mm Stainless Steel Case
• Stainless Steel Bracelet
• Adjustable Sliding Buckle
• LED Display with Red Digits
• Features include hour, minute, seconds, date, month, year and 12/24 hour format
• Water Resistant to 165FT
• Download Manual

Stranger Things fans to the front. The Griffy™ updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing green display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Available exclusively on armitron.com

• 34mm x 37mm Stainless Steel Case
• Stainless Steel Bracelet
• Adjustable Sliding Buckle
• LED Display with Green Digits
• Features include hour, minute, seconds, date, month, year and 12/24 hour format
• Water Resistant to 165FT
• Download Manual

• 5mm x 39mm Stainless Steel Case
• Stainless Steel Bracelet
• Adjustable Sliding Buckle
• Digital Display
• Features include hour, minute, seconds, day of the week, date, 100 years calendar, chronograph with lap & split time, alarm with chime, 12/24 hour format, dual time & LCD backlight
• Water Resistant to 165FT
• Download Manual

• 5mm x 42mm Stainless Steel Case
• Stainless Steel Bracelet
• Stainless Steel Adjustable Sliding Buckle
• Analog & Digital Display
• Features include hour, minute, seconds, day of the week, date, 12/24H format, stopwatch, alarm and EL backlight
• Water Resistant to 165FT

• 31mm x 37.5mm Stainless Steel Case
• Stainless Steel Bracelet
• Stainless Steel Adjustable Sliding Buckle
• Analog Display
• Features include hour, minute, seconds, day of the week and date
• Water Resistant to 165FT

• 31mm x 37.5mm Stainless Steel Case
• Stainless Steel Bracelet
• Stainless Steel Adjustable Sliding Buckle
• Analog Display
• Features include hour, minute, seconds, day of the week and date
• Water Resistant to 165FT