Women's New Arrivals

Taylor is all about vintage-inspired timeless sparkle—refined, radiant, and endlessly elegant. The crystal-lined design brings a graceful shimmer, while its slender silhouette adds modern sophistication. Perfect for weddings, special occasions, or everyday wear, Taylor shines as more than a watch—it’s your partner in time.

Taylor is all about vintage-inspired timeless sparkle—refined, radiant, and endlessly elegant. The crystal-lined design brings a graceful shimmer, while its slender silhouette adds modern sophistication. Perfect for weddings, special occasions, or everyday wear, Taylor shines as more than a watch—it’s your partner in time.

Shimmering with brilliance from every angle, this iridescent timepiece commands attention with its bold octagon stainless steel case. A polished bezel adorned with 44 crystals frames a hydraulic rainbow dial, fully paved with 186 crystals for maximum radiance. The ribbed stainless steel crown and crystal-studded expansion band—featuring 105 more crystals—enhance its statement-making elegance. Sleek, structured, and unapologetically glamorous, this watch delivers refined sparkle with every glance.

Classic with a side of heart. The Hug brings Armitron’s signature styling—fluted bezel, two-tone bracelet, and a clean day-date window—into a new era of joy with a little help from Snoopy and Woodstock. On the warm champagne dial, Snoopy wraps his tiny best friend in a hug, reminding us of the comfort in life’s little moments. Gold-tone indexes and hands add polish, while the two-tone bracelet keeps things versatile and elevated. This is a watch that doesn’t just tell time—it tells a story. One of friendship, nostalgia, and love in every second.

Quietly powerful and deeply nostalgic, Charlie Brown’s Embrace captures one of the most beloved moments between Charlie Brown and Snoopy—a gentle hug beneath the clouds. Rendered in soft navy sketch lines on a silver dial, the scene is framed by a clean rectangular case and polished silver-tone bracelet. Minimal hour markers and delicate hands let the artwork speak for itself. Tender and timeless, Charlie Brown’s Embrace is a wearable reminder of comfort, connection, and unconditional love.

Elegant, minimal, and full of heart—Golden Hour pairs Armitron’s rectangular silhouette with a tender moment between Snoopy and Woodstock. Set against a sleek black dial, the gold-tone case and bracelet bring luxe contrast to the sweet scene at center: Snoopy embracing his tiny feathered friend, eyes closed in peaceful contentment. With simple dot hour markers and Roman numeral XII, the design stays elevated while letting the art shine. Wear it for the warmth, for the nostalgia—or simply because love never goes out of style.

Formal? Maybe. Fabulous? Absolutely. Dressed to the Nines features Snoopy at his most stylish—rocking a bold navy bow on a clean white dial. With a gold-tone case and textured navy strap, this watch brings together playful elegance and timeless Peanuts charm. The oversized bow adds personality, while the minimal layout keeps things crisp and wearable. For the days you want your wrist to make a statement—or simply channel Snoopy-level confidence—Dressed to the Nines is always the right accessory.

A watch that makes waves—in every way. Good Grief! captures a classic Peanuts moment with a fun twist: Snoopy rotates around the dial to mark the minutes, while a surfboard spins past the hours, helping you tell time in a totally unexpected way. The bright ocean-blue case is made with #tide ocean-bound plastic, paired with a textured natural rubber strap for a sporty, sustainable finish. A cartoon-perfect wipeout scene shows Snoopy mid-surf tumble, complete with his signature “GOOD GRIEF!” thought—bringing humor, motion, and eco-consciousness together in one standout design. Whether you're chasing waves or just love a little chaos on your wrist, Good Grief! is timekeeping with personality—and purpose.

Joy takes center stage in Time to Celebrate, a one-of-a-kind timepiece that turns telling time into a party. In this gold-tone watch, Snoopy rotates across the dial to mark the hours while Woodstock flies in circles to track the minutes. Below, the Peanuts gang cheers them on in a scene bursting with energy and nostalgia. With its playful animation and festive spirit, Time to Celebrate is more than a watch—it’s a moment in motion. Perfect for collectors, fans, or anyone who believes fun belongs in the everyday.

Take a moment, soak it in. The Lookout captures an iconic Peanuts scene: Snoopy and Woodstock taking in the world from their favorite rooftop perch. Set against a clean white dial with the iconic doghouse illustration, this watch balances playful nostalgia with timeless style. Gold-tone rectangular case, minimalist markers, and a rich red leather strap give it a retro-modern charm that’s easy to wear every day. Whether you're dreaming, observing, or simply enjoying the view—The Lookout is your daily reminder to pause and enjoy the moment.

The Armitron Boom Smartwatch and Earbuds, available in lavender, deliver a stylish, feature-packed experience designed just for youth. Track steps, sleep, heart rate, and more right from your wrist. Customize the watch face with your favorite photos and enjoy up to 4 days of battery life for the smartwatch. Boom Audio™ earbuds deliver crisp, volume-safe sound with a compact charging case that provides up to 14 hours of playtime. Both the watch and earbuds pair easily with iOS and Android devices. It’s a smart, connected set that offers style, function, and freedom, built for life on the move. 43mm ABS Case Touchscreen Navigation  20mm Soft Silicon Band: Fits Youth Wrist Sizes 125-195mm Up-to-10-Day Battery Life  Magnetic rapid charger included Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Armitron Boom Smartwatch and Earbuds, available in black, deliver a stylish, feature-packed experience designed just for youth. Track steps, sleep, heart rate, and more right from your wrist. Customize the watch face with your favorite photos and enjoy up to 4 days of battery life for the smartwatch. Boom Audio™ earbuds deliver crisp, volume-safe sound with a compact charging case that provides up to 14 hours of playtime. Both the watch and earbuds pair easily with iOS and Android devices. It’s a smart, connected set that offers style, function, and freedom, built for life on the move. 43mm ABS Case Touchscreen Navigation  20mm Soft Silicon Band: Fits Youth Wrist Sizes 125-195mm Boom Audio Earbuds: Up-to-10-Day Battery Life  Connect Smartwatch: Up-to-4-Day Battery Life Magnetic rapid charger included Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

A little sparkle, a lot of charm—this golden bag charm chain brings the shine and the time. With a glossy yellow dial topped by a cheeky smiley face, this bag charm chain brings the fun. It's finished with six dangling charms: a gold-tone heart, rainbow, gold-tone and pink donut, four leaf clover with a crystal, an all-seeing eye, and a signature Armitron “A.” Clip it to your bag, belt loop, or keyring for a playful twist on everyday timekeeping—part accessory, part attitude: fully golden.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. These timepieces feature natural materials for a sustainable experience, in an array of vibrant colors, engineered for both style and comfort. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and has donated $30,000 to help advance its mission to save wildlife and wild places worldwide.

Shimmering with brilliance from every angle, this silver-tone timepiece commands attention with its bold octagon stainless steel case. A polished bezel adorned with 44 crystals frames a hydraulic silver dial, fully paved with 186 crystals for maximum radiance. The ribbed stainless steel crown and crystal-studded expansion band—featuring 105 more crystals—enhance its statement-making elegance. Sleek, structured, and unapologetically glamorous, this watch delivers refined sparkle with every glance.

The Ava watch embodies refined elegance, offered in sleek silver-tone. A rectangular case is framed by a polished bezel set with 14 shimmering baguette crystals, creating a statement of luxury. The vertically brushed dial, light champagne or silver, features four delicate round crystal markers for a sophisticated finish. Its adjustable link bracelet, adorned with 42 baguette crystals, adds brilliance from every angle—a timeless piece designed to elevate any ensemble with grace and glamour.

The Ava watch embodies refined elegance, offered in radiant gold-tone. A rectangular case is framed by a polished bezel set with 14 shimmering baguette crystals, creating a statement of luxury. The vertically brushed dial, light champagne or silver, features four delicate round crystal markers for a sophisticated finish. Its adjustable link bracelet, adorned with 42 baguette crystals, adds brilliance from every angle—a timeless piece designed to elevate any ensemble with grace and glamour.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. These timepieces feature natural materials for a sustainable experience, in an array of vibrant colors, engineered for both style and comfort. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and has donated $30,000 to help advance its mission to save wildlife and wild places worldwide.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. These timepieces feature natural materials for a sustainable experience, in an array of vibrant colors, engineered for both style and comfort. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and has donated $30,000 to help advance its mission to save wildlife and wild places worldwide.