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Elegant, minimal, and full of heart—Golden Hour pairs Armitron’s rectangular silhouette with a tender moment between Snoopy and Woodstock. Set against a sleek black dial, the gold-tone case and bracelet bring luxe contrast to the sweet scene at center: Snoopy embracing his tiny feathered friend, eyes closed in peaceful contentment. With simple dot hour markers and Roman numeral XII, the design stays elevated while letting the art shine. Wear it for the warmth, for the nostalgia—or simply because love never goes out of style.

Classic with a side of heart. The Hug brings Armitron’s signature styling—fluted bezel, two-tone bracelet, and a clean day-date window—into a new era of joy with a little help from Snoopy and Woodstock. On the warm champagne dial, Snoopy wraps his tiny best friend in a hug, reminding us of the comfort in life’s little moments. Gold-tone indexes and hands add polish, while the two-tone bracelet keeps things versatile and elevated. This is a watch that doesn’t just tell time—it tells a story. One of friendship, nostalgia, and love in every second.

Quietly powerful and deeply nostalgic, Charlie Brown’s Embrace captures one of the most beloved moments between Charlie Brown and Snoopy—a gentle hug beneath the clouds. Rendered in soft navy sketch lines on a silver dial, the scene is framed by a clean rectangular case and polished silver-tone bracelet. Minimal hour markers and delicate hands let the artwork speak for itself. Tender and timeless, Charlie Brown’s Embrace is a wearable reminder of comfort, connection, and unconditional love.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Take a moment, soak it in. The Lookout captures an iconic Peanuts scene: Snoopy and Woodstock taking in the world from their favorite rooftop perch. Set against a clean white dial with the iconic doghouse illustration, this watch balances playful nostalgia with timeless style. Gold-tone rectangular case, minimalist markers, and a rich red leather strap give it a retro-modern charm that’s easy to wear every day. Whether you're dreaming, observing, or simply enjoying the view—The Lookout is your daily reminder to pause and enjoy the moment.

A watch that makes waves—in every way. Good Grief! captures a classic Peanuts moment with a fun twist: Snoopy rotates around the dial to mark the minutes, while a surfboard spins past the hours, helping you tell time in a totally unexpected way. The bright ocean-blue case is made with #tide ocean-bound plastic, paired with a textured natural rubber strap for a sporty, sustainable finish. A cartoon-perfect wipeout scene shows Snoopy mid-surf tumble, complete with his signature “GOOD GRIEF!” thought—bringing humor, motion, and eco-consciousness together in one standout design. Whether you're chasing waves or just love a little chaos on your wrist, Good Grief! is timekeeping with personality—and purpose.

Finished with a sleek black leather strap and gold-tone case, this nostalgic-yet-modern timepiece is a timeless reminder to Love Every Second. This golden tribute brings together two American originals: Armitron and Peanuts. First released decades ago, this iconic character dial has been lovingly remade from our archives to celebrate Armitron’s 50th anniversary. Lined up in a classic profile across the top half of the dial are some of Charles M. Schulz’s most beloved characters—Lucy, Linus, Charlie Brown, Peppermint Patty, Snoopy, and Woodstock—etched in crisp detail and bright vintage hues. The lower half of the dial is a warm champagne brushed gold, showcasing the PEANUTS wordmark and Armitron logo in matching goldtone. A sleek black leather strap finishes the retro-modern look, perfect for fans of timeless design and storytelling. Whether you grew up with the gang or you’re discovering them anew, this watch is a celebration of friendship, nostalgia, and the joy of every second.

Say hello to your new signature piece: the Herringbone & Logo Bracelet—where sleek design meets classic style. This modern must-have features a polished finish, a bold "A" logo, and an elegant herringbone chain. This bracelet doesn’t just accessorize—it amplifies. Wear it, layer it, love it.

Say hello to your new signature piece: the Herringbone & Logo Bracelet—where sleek design meets classic style. This modern must-have features a polished finish, a bold "A" logo, and an elegant herringbone chain. This bracelet doesn’t just accessorize—it amplifies. Wear it, layer it, love it.

The Mesh Band is crafted from electroplated stainless steel mesh, offering a sleek, sophisticated look that subtly elevates your style. This band is designed for a secure fit and is available in black, gold, or silver. Its magnetic closure stays in place all day—no buckle is needed. Combining premium style with dependable functionality, it’s the perfect way to express your individuality while keeping your Armitron Connect Smartwatch securely on your wrist. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Electroplated stainless steel mesh Magnetic closure ensures a secure, adjustable fit *Armitron Connect Smartwatch not included*

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

Enhance your Armitron Connect Smartwatch with the Textured Silicone Band, designed for comfort and standout style. The soft, durable silicone, available in black or grey, offers exceptional breathability. Featuring a classic watchband design with an adjustable stainless-steel buckle closure, this band delivers a secure fit with a refined touch. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, Link Premium textured silicone Adjustable stainless-steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

Formal? Maybe. Fabulous? Absolutely. Dressed to the Nines features Snoopy at his most stylish—rocking a bold navy bow on a clean white dial. With a gold-tone case and textured navy strap, this watch brings together playful elegance and timeless Peanuts charm. The oversized bow adds personality, while the minimal layout keeps things crisp and wearable. For the days you want your wrist to make a statement—or simply channel Snoopy-level confidence—Dressed to the Nines is always the right accessory.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking red dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking navy dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.

Statement making in a small package, this petite digital chronograph watch will have you ready to go.  27MM Resin Case Features include hours, minutes, seconds, chronograph, alarm, second time zone and backlight functions LCD Display

Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel is available in gold silver two-tone, featuring a glossy black dial. Check out Rachel for the lady in your life or to gift to your favorite couple. 

Just a Ross looking for his Rachel, this signature timepiece is one half of a classic his-and-hers duo. The stainless steel case, bracelet, and coin edge bezel is available in stunning gold-tone featuring a glossy white dial. Check out Rachel for the lady in your life or to gift to your favorite couple.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in navy, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Tilly offers an array of styles ready to elevate any look.

Let your over sized Digital Chronograph Resin Strap take you from the office to the gym. 52.5mm Resin Case Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions LCD Display

Let your over sized Digital Chronograph Resin Strap take you from the office to the gym. 52.5mm Resin Case Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions LCD Display

When it comes to effortless style, nobody does it like Joe Cool. This limited-edition watch celebrates the timeless swagger of Snoopy’s most iconic alter ego. Dressed in his signature shades and red tee, Joe Cool leans into the moment on a dial split between racing stripes and bold color blocking—complete with a graphic “50” that nods to Armitron’s five decades of watchmaking. Finished with a gold-tone case and sleek black strap, Golden Cool is a playful blend of retro graphics, cartoon charm, and subtle celebration. Whether you're a longtime Peanuts fan or just know cool when you see it, this one’s made to stand out.

The 1975 Series Watch offers a modern take on one of our most beloved watches. It features an aqua vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, vibrant perspective.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a pice of fashion history.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Our bestselling Griffy® is back in blue! Stranger Things fans to the front. The Griffy™ updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

Embark on a journey of modern functionality with the Pulse, a round-cased digital sports watch boasting a pristine white facade. The matching silicone band ensures comfort and durability, secured with a practical buckle closure. Beyond its sleek design, this timepiece offers practical features like a 24-hour time display bezel and a comprehensive date and month calendar. Amp up your active style with a wristwatch that seamlessly blends contemporary flair with functionality.

Experience the dynamic synergy of style and functionality with the Pulse, a round-cased digital sports watch cloaked in a sleek black exterior. The matching black silicone band ensures comfort and resilience, securely fastened with a practical buckle closure. Striking a perfect balance between bold aesthetics and utility, this timepiece showcases a 24-hour time display bezel and a comprehensive date and month calendar. Enhance your active ensemble with this all-black sports watch, featuring contemporary design elements for essential practicality.

Andi is all about timeless versatility—unisex, bold, and refined. The larger case size adds a modern edge, while the silver sandblast dial with Roman numerals and stick indices keeps it classic. Finished with calfskin leather in Black/Silver, Andi transitions effortlessly from weekday meetings to weekend moments, always in style.

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

Elevate your look with this stainless steel timepiece, featuring a 21-jewel automatic movement, durable ionic plating, and a striking exhibition case back—a classic statement piece to be lived in for generations. Designed for both style and longevity, this timepiece is a true testament to timeless craftsmanship.

Discover the Jack watch, a perfect blend of innovation and versatility. Its captivating honeycomb-patterned dial, is a beacon of style. The luminous stick indexes light up your dial beneath a resilient glass crystal and stainless steel bezel. You can customize and protect this extraordinary timepiece with four silicone covers in black, clear, gray, and red.. The Jack watch is a testament to individuality and flair.

Built for performance, this no-nonsense digital watch will get you the results you strive for.

The Ava watch embodies refined elegance, offered in sleek silver-tone. A rectangular case is framed by a polished bezel set with 14 shimmering baguette crystals, creating a statement of luxury. The vertically brushed dial, light champagne or silver, features four delicate round crystal markers for a sophisticated finish. Its adjustable link bracelet, adorned with 42 baguette crystals, adds brilliance from every angle—a timeless piece designed to elevate any ensemble with grace and glamour.

Created in honor of Armitron’s 50th Anniversary, the Eugen watch is a tribute to timeless craftsmanship and vision. Named after Armitron’s founder, Mr. Eugen Gluck, this limited-edition design captures five decades of heritage in one refined timepiece. With its polished case, sleek dial, and understated sophistication, Eugen embodies what it means to make every moment count — classic, confident, and enduring.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

The Tilly Watch and Bracelet Set makes an elegant statement. The adjustable gold-tone metal link watch band and bracelet offer style versatility. The analog movement of the watch ensures precision in timekeeping, while the combination of Roman numerals and gold sticks on the index adds a touch of sophistication to the black dial. The rectangular case and metal bezel complement the overall design, enhancing the watch's durability and style.

The Tilly Watch and Bracelet Set offers a sophisticated blend of elegance and versatility with its two-toned silver/gold-tone metal band. The rectangular case design adds a modern touch, complementing a sleek silver-tone finish. The analog movement ensures timeless precision, while the black dial exudes a sense of understated luxury. The combination of Roman numerals and gold stick indices on the dial enhances readability and adds a classic aesthetic. The metal bezel completes the ensemble, making the Tilly Bracelet Set a stylish accessory for any occasion.

The Petal Pop: these flower-inspired watches feature vibrant hands, easy-to-read numbers, and a movable top ring that turns every tick into a delight. Its comfy strap and playful design add a touch of magic to every moment!