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Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.

The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.

The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.

The Tessa Together In Pink Collection brings a touch of elegance to your everyday look with its pink dials and subtle crystal sparkle. Framed in a warm gold tone and a gold-tone metal bracelet for a more polished look. It’s the perfect way to add a little shine to any day.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking red dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking navy dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Armitron Boom Smartwatch and Earbuds, available in white, deliver a stylish, feature-packed experience designed just for youth. Track steps, sleep, heart rate, and more right from your wrist. Customize the watch face with your favorite photos and enjoy up to 4 days of battery life for the smartwatch. Boom Audio™ earbuds deliver crisp, volume-safe sound with a compact charging case that provides up to 14 hours of playtime. Both the watch and earbuds pair easily with iOS and Android devices. It’s a smart, connected set that offers style, function, and freedom, built for life on the move. 43mm ABS Case Touchscreen Navigation  20mm Soft Silicon Band: Fits Youth Wrist Sizes 125-195mm Up-to-10-Day Battery Life  Magnetic rapid charger included Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a gunmetal dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The silver-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Discover the distinguished charm of the Titan watch and bracelet set. Boasting a champagne sunray dial, accented by Roman numeral sticks, and a sleek metal bezel, this set exudes a classic allure. The gold-tone stainless steel case and band add a bold touch, creating a versatile accessory. The Titan set epitomizes refined style, making it the perfect addition to your collection.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Indulge in sophistication with the captivating Phoenix watch and bracelet set. The silver sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold two-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.

Indulge in sophistication with the captivating Phoenix watch and bracelet set. The champagne sunray dial, adorned with Roman numeral sticks, exudes timeless charm, while the bezel, accented with crystals, adds a touch of glamour. Crafted from gold-tone stainless steel, the case and band perfectly complement each other, making it an exquisite addition to any look.

The Petal Pop: these flower-inspired watches feature vibrant hands, easy-to-read numbers, and a movable top ring that turns every tick into a delight. Its comfy strap and playful design add a touch of magic to every moment!

The Amour Bracelet is a sparkling tribute to love, featuring five polished hearts set with 95 clear crystals. This stunner catches the light (and more than a few stares) with every move you make. With its polished brass design, a heart motif, and just the right amount of shimmer, it's the perfect blend of timeless romance and modern flair. Whether worn solo or layered, this bracelet is sure to capture hearts and turn heads.

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Taylor is all about vintage-inspired timeless sparkle—refined, radiant, and endlessly elegant. The crystal-lined design brings a graceful shimmer, while its slender silhouette adds modern sophistication. Perfect for weddings, special occasions, or everyday wear, Taylor shines as more than a watch—it’s your partner in time.

This chic timepiece features a gold-tone rectangle case and a bold black dial that effortlessly blends fashion and function. The black stainless steel band with a convenient fold-over buckle closure adds a touch of modern sophistication to any look. The Metro watch embodies sturdy construction and urban elegance, featuring a day and date calendar and a backlit LED display.

The Athena watch carries a touch of artistry with its woven mesh bracelet, a delicate reflection of intricate craftsmanship. Each watch embodies a quiet strength and elegance framed by shimmering crystals along the bezel. Like Athena herself, it’s a piece that feels both timeless and deeply connected, perfect for those who appreciate beauty in every detail.

Wear your heart on your wrist with the All The Love Bracelet—a playful yet polished piece that’s packed with charm. It features five gleaming hearts that capture light (and attention) with every move. With its fluid, modern silhouette, this bracelet is made for layering—or stealing the spotlight all on its own. Whether dressing up or keeping it casual, this bracelet adds a little love to everything you do, because some pieces speak from the heart.

Sleek and sophisticated, Charles is all about the details. The textured dial adds a dash of classic charm, while the sub-dials and bezel provide multi-function capabilities. Housed in a stainless steel case and finished with a sturdy stainless steel mesh bracelet, Charles is made for years of treasured use.

Say hello to your new signature piece: the Herringbone & Logo Bracelet—where sleek design meets classic style. This modern must-have features a polished finish, a bold "A" logo, and an elegant herringbone chain. This bracelet doesn’t just accessorize—it amplifies. Wear it, layer it, love it.

Let your over sized Digital Chronograph Resin Strap take you from the office to the gym. 52.5mm Resin Case Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions LCD Display

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in navy, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Tilly offers an array of styles ready to elevate any look.

Statement making in a small package, this petite digital chronograph watch will have you ready to go.  27MM Resin Case Features include hours, minutes, seconds, chronograph, alarm, second time zone and backlight functions LCD Display

Formal? Maybe. Fabulous? Absolutely. Dressed to the Nines features Snoopy at his most stylish—rocking a bold navy bow on a clean white dial. With a gold-tone case and textured navy strap, this watch brings together playful elegance and timeless Peanuts charm. The oversized bow adds personality, while the minimal layout keeps things crisp and wearable. For the days you want your wrist to make a statement—or simply channel Snoopy-level confidence—Dressed to the Nines is always the right accessory.

Meet the Armitron Connect Link Smartwatch, a sleek and powerful accessory featuring a full touchscreen, comfortable silicone, and a quick-release band for ultimate convenience. Boasting rapid charging capabilities and exceptional battery performance, you can stay connected on the go by making and receiving calls directly from your wrist. Track your fitness goals with calorie tracking, heart rate monitoring, step counting, and sports modes. This smartwatch ensures you stay on top of your health and productivity with additional features such as sleep tracking, women's reproductive health tracking, sedentary reminders, hydration reminders, and more. The Link smartwatch combines style with resilience, making it your ultimate wearable companion for staying connected, informed, and motivated throughout the day. 45mm ABS case TFT 1.28" 240*240 LCD display  Magnetic rapid charger included  22mm silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Enhance your Apple Watch with this soft yet durable and stylish silicone case. The striking color combination makes this an eye-catching accessory that delivers both function and flair. Coordinate it with our Racer Silicone Band for a complete look. Breathable, premium silicone  Easy instillation Apple Watch not included

Enhance your Apple Watch with this soft yet durable and stylish silicone case. The striking color combination makes this an eye-catching accessory that delivers both function and flair. Coordinate it with our Racer Silicone Band for a complete look. Breathable, premium silicone  Easy instillation Apple Watch not included

Enhance your Apple Watch with this soft yet durable and stylish silicone case. The striking color combination makes this an eye-catching accessory that delivers both function and flair. Coordinate it with our Racer Silicone Band for a complete look. Breathable, premium silicone  Easy instillation Apple Watch not included

When it comes to effortless style, nobody does it like Joe Cool. This limited-edition watch celebrates the timeless swagger of Snoopy’s most iconic alter ego. Dressed in his signature shades and red tee, Joe Cool leans into the moment on a dial split between racing stripes and bold color blocking—complete with a graphic “50” that nods to Armitron’s five decades of watchmaking. Finished with a gold-tone case and sleek black strap, Golden Cool is a playful blend of retro graphics, cartoon charm, and subtle celebration. Whether you're a longtime Peanuts fan or just know cool when you see it, this one’s made to stand out.

The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.

Shimmering with brilliance from every angle, this iridescent timepiece commands attention with its bold octagon stainless steel case. A polished bezel adorned with 44 crystals frames a hydraulic rainbow dial, fully paved with 186 crystals for maximum radiance. The ribbed stainless steel crown and crystal-studded expansion band—featuring 105 more crystals—enhance its statement-making elegance. Sleek, structured, and unapologetically glamorous, this watch delivers refined sparkle with every glance.

Experience the pinnacle of durability and connectivity with the Armitron Connect Sync Smartwatch. Crafted with a rugged design, this smartwatch boasts a full touchscreen, music control, women's reproductive health tracking, voice assistant, hydration reminders, and more. Seamlessly make and receive calls directly from your wrist, stay in the loop with message notifications, and track your fitness journey with features like calorie tracking, heart rate monitoring, sports mode, and a step counter. The Armitron Connect Sync Smartwatch combines ruggedness with advanced technology for the ultimate wearable experience. 53mm ABS case LCD TFT 1.39" 360*360 display  Magnetic rapid charger included  26.5mm durable TPU band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Embark on a journey of modern functionality with the Pulse, a round-cased digital sports watch boasting a pristine white facade. The matching silicone band ensures comfort and durability, secured with a practical buckle closure. Beyond its sleek design, this timepiece offers practical features like a 24-hour time display bezel and a comprehensive date and month calendar. Amp up your active style with a wristwatch that seamlessly blends contemporary flair with functionality.

Experience the dynamic synergy of style and functionality with the Pulse, a round-cased digital sports watch cloaked in a sleek black exterior. The matching black silicone band ensures comfort and resilience, securely fastened with a practical buckle closure. Striking a perfect balance between bold aesthetics and utility, this timepiece showcases a 24-hour time display bezel and a comprehensive date and month calendar. Enhance your active ensemble with this all-black sports watch, featuring contemporary design elements for essential practicality.

Our bestselling Griffy® is back in blue! Stranger Things fans to the front. The Griffy™ updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Wear your heart on your wrist with the All The Love Bracelet—a playful yet polished piece that’s packed with charm. It features five gleaming hearts that capture light (and attention) with every move. With its fluid, modern silhouette, this bracelet is made for layering—or stealing the spotlight all on its own. Whether dressing up or keeping it casual, this bracelet adds a little love to everything you do, because some pieces speak from the heart.

Tetra is funky reimagination of Armitron's original LED digital watch. The vintage-inspired oblong case design is finished with black-plated polish. The flashing digital display waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.