Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Available exclusively on Armitron

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Availabe exclusively on Armitron.

Roy is a smart stainless steel watch with a rainbow twist. The gunmetal IP-plated stainless steel bracelet completes a dial with shimmering iridescent rainbow accents. Precision timekeeping doesn't have to be boring—with Roy on hand, you'll have a subtle dose of color to keep things fresh.

Availabe exclusively on Armitron.

Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.

Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.