Men's New Arrivals

Andi is all about timeless versatility—unisex, bold, and refined. The larger case size adds a modern edge, while the silver sandblast dial with Roman numerals and stick indices keeps it classic. Finished with calfskin leather in Black/Silver, Andi transitions effortlessly from weekday meetings to weekend moments, always in style.

Andi is all about timeless versatility—unisex, bold, and refined. The larger case size adds a modern edge, while the silver sandblast dial with Roman numerals and stick indices keeps it classic. Finished with calfskin leather in Brown/Gold, Andi transitions effortlessly from weekday meetings to weekend moments, always in style.

Classic meets contemporary. The Miles features a crisp white dial and a smooth black genuine leather strap, striking the perfect balance of polished versatility, whether you’re dressing up or keeping it casual. Finished with a bold stainless-steel case and a clean day-and-date display, the Miles is made to be your go-to watch for timeless style with a modern edge.

Finished with a sleek black leather strap and gold-tone case, this nostalgic-yet-modern timepiece is a timeless reminder to Love Every Second. This golden tribute brings together two American originals: Armitron and Peanuts. First released decades ago, this iconic character dial has been lovingly remade from our archives to celebrate Armitron’s 50th anniversary. Lined up in a classic profile across the top half of the dial are some of Charles M. Schulz’s most beloved characters—Lucy, Linus, Charlie Brown, Peppermint Patty, Snoopy, and Woodstock—etched in crisp detail and bright vintage hues. The lower half of the dial is a warm champagne brushed gold, showcasing the PEANUTS wordmark and Armitron logo in matching goldtone. A sleek black leather strap finishes the retro-modern look, perfect for fans of timeless design and storytelling. Whether you grew up with the gang or you’re discovering them anew, this watch is a celebration of friendship, nostalgia, and the joy of every second.

When it comes to effortless style, nobody does it like Joe Cool. This limited-edition watch celebrates the timeless swagger of Snoopy’s most iconic alter ego. Dressed in his signature shades and red tee, Joe Cool leans into the moment on a dial split between racing stripes and bold color blocking—complete with a graphic “50” that nods to Armitron’s five decades of watchmaking. Finished with a gold-tone case and sleek black strap, Golden Cool is a playful blend of retro graphics, cartoon charm, and subtle celebration. Whether you're a longtime Peanuts fan or just know cool when you see it, this one’s made to stand out.

Ryder is all about modern edge—bold, refined, and effortlessly cool. The silver tone brings a sharp, contemporary polish. For those who like a little flash, its ombre pink-to-purple dial delivers a bold, standout look with a touch of classic elegance.

Ryder is all about modern edge—bold, refined, and effortlessly cool. The black tone brings a sharp, contemporary polish. For those who like a little flash, its ombre green-to-blue dial delivers a bold, standout look with a touch of classic elegance.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. These timepieces feature natural materials for a sustainable experience, in an array of vibrant colors, engineered for both style and comfort. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and has donated $30,000 to help advance its mission to save wildlife and wild places worldwide.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. These timepieces feature natural materials for a sustainable experience, in an array of vibrant colors, engineered for both style and comfort. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and has donated $30,000 to help advance its mission to save wildlife and wild places worldwide.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. These timepieces feature natural materials for a sustainable experience, in an array of vibrant colors, engineered for both style and comfort. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and has donated $30,000 to help advance its mission to save wildlife and wild places worldwide.

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.