Shop All

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. It is available in silver and gold tones and two-tone silver/gold and silver/rose gold. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

Meet Rachel—a watch that radiates modern allure and distinctive luxury with its rose gold case and bracelet. The captivating Mother of Pearl dial, featuring iridescent tones and Roman numeral indices, is encased in durable stainless steel. Perfect for trendsetters who crave sophisticated beauty with a bold twist, Rachel is not just a timepiece but a statement accessory. Whether for daily adventures or special moments, Rachel ensures you're always on time with effortless style and a touch of glamour.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather croco band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Upgrade your Armitron Connect Smartwatch with the Smooth Silicone Band, designed for all-day comfort and effortless style. Crafted from soft, durable silicone, this band offers exceptional breathability and a sleek, versatile look in tan, black, or blush. The adjustable stainless steel buckle closure ensures a secure fit, making it the perfect choice for both active days and everyday wear. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Breathable, premium silicone Adjustable stainless steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

Elevate your Armitron Connect Smartwatch with the Silicone Keeperless Band, where sleek design meets all-day comfort. Made from high-quality silicone, this band offers a secure, breathable fit without traditional keepers. Its adjustable buckle closure ensures a seamless, stay-put feel, making it the perfect blend of sporty style and modern convenience. Compatible with Armitron Connect 20mm Smartwatches: Eclipse  Soft, premium silicone for a comfortable Keeperless design for a comfortable, adjustable fit *Armitron Connect Smartwatch not included*

With 3 styles to choose from, our Tilly Pink collection offers something for everyone. From genuine leather in a stylish pink lizard grain pattern, to a smooth and sleek soft pink ceramic bracelet to modern metal design finished in a beautiful rose gold tone, there's a pink watch that perfectly complements your personal style.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Enhance your Armitron Connect Smartwatch with the Textured Silicone Band, designed for comfort and standout style. The soft, durable silicone, available in black or grey, offers exceptional breathability. Featuring a classic watchband design with an adjustable stainless-steel buckle closure, this band delivers a secure fit with a refined touch. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, Link Premium textured silicone Adjustable stainless-steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

The Parker watch combines a sleek design with a modern, classic edge. Choose between the stainless steel strap with three subdials or the leather strap with traditional markers and a sunray dial. Each watch is framed with the signature Armitron “A” on the inner dial—Parker is designed to enhance your look with a refined touch.

The Miles watch is a sophisticated timepiece designed to enhance your style. This exquisite watch has two striking colorways: a classic black sunray dial or a rich burgundy dial, complemented by a stainless steel bezel and a silvertone case. With its analog movement ensuring precision and a durable stainless steel band in silvertone, the Miles watch is a versatile accessory suitable for any occasion. Embrace timeless elegance with the Miles watch.

The Miles watch is a sophisticated timepiece designed to enhance your style. This exquisite watch has two striking colorways: a classic black sunray dial or a rich burgundy dial, complemented by a stainless steel bezel and a silvertone case. With its analog movement ensuring precision and a durable stainless steel band in silvertone, the Miles watch is a versatile accessory suitable for any occasion. Embrace timeless elegance with the Miles watch.

The 1975 Series Watch offers a modern take on one of our most beloved watches. It features an aqua vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, vibrant perspective.

The 1975 watch offers a modern take on one of our most beloved historical watches. It features a silver vertical brushed dial with stick indices in a cushion-shaped stainless steel case with a refined silver-tone bezel. The sleek silver stainless steel band and durable mineral crystal enhance its contemporary appeal, while the practical day-date calendar ensures everyday functionality. This watch blends heritage-inspired design with a fresh, modern perspective.

Built for performance, this no-nonsense digital watch will get you the results you strive for.

Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking red dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking navy dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

Inspired by the spirit of streetwear, Rogue blends cultural and style elements from the past and present to deliver a sophisticated, yet casual watch design. Rich with multi-function chronograph features, Rogue defies convention, combining modern technology with a sleek retro-style case and band.

The Rogue Iridescent watch effortlessly combines contemporary and retro influences, creating a stylish accessory for the modern trendsetter. Featuring a polished black dial, durable mineral crystal, and a vibrant rainbow-colored case and band, the Rogue Iridescent exudes a captivating style. The watch integrates cutting-edge digital movement and chronograph functionality, enhanced by the secure and convenient fold-over buckle closure.

Inspired by the spirit of streetwear, Rogue blends cultural and style elements from the past and present to deliver a sophisticated, yet casual watch design. Rich with multi-function chronograph features, Rogue defies convention, combining modern technology with a sleek retro-style case and band.

Sleek and sophisticated, Charles is all about the details. The textured dial adds a dash of classic charm, while the sub-dials and bezel provide multi-function capabilities. Housed in a stainless steel case and finished with a sturdy stainless steel mesh bracelet or genuine leather band, Charles is made for years of treasured use.

Sleek and sophisticated, Charles is all about the details. The blue dial adds a pop of color to this classic look, while allowing you to tell time with silver sticks. The subdials and stainless steel bezel provide multifunctional capabilities. This Charles comes with a blue dial and matching saddle brown leather band.

Sleek and sophisticated, Charles is all about the details. The black dial adds a bold, yet classic look, while allowing you to tell time with ivory sticks. The sub-dials and stainless steel bezel provide multi-functional capabilities. This Charles comes with a black dial and matching black leather band.

Embark on a journey of modern functionality with the Pulse, a round-cased digital sports watch boasting a pristine white facade. The matching silicone band ensures comfort and durability, secured with a practical buckle closure. Beyond its sleek design, this timepiece offers practical features like a 24-hour time display bezel and a comprehensive date and month calendar. Amp up your active style with a wristwatch that seamlessly blends contemporary flair with functionality.

Dive into a world of dynamic style with the Pulse: a round-cased digital watch showcasing a lively lavender case that exudes individuality. The blush silicone band, secured by a reliable buckle closure, adds a touch of whimsy to your wrist. Beyond its appearance, this timepiece effortlessly combines style and utility, featuring a 24-hour time display bezel and a comprehensive date and month calendar. Make a statement with this watch that combines color and functionality in a harmonious blend.

Experience the dynamic synergy of style and functionality with the Pulse, a round-cased digital sports watch cloaked in a sleek black exterior. The matching black silicone band ensures comfort and resilience, securely fastened with a practical buckle closure. Striking a perfect balance between bold aesthetics and utility, this timepiece showcases a 24-hour time display bezel and a comprehensive date and month calendar. Enhance your active ensemble with this all-black sports watch, featuring contemporary design elements for essential practicality.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Charles is all about function and detail. Tell the time with an analog movement and three traditional subdials that allow you to see military time, the day of the week and month. The blue watch face adds a colorful look.

Sleek and sophisticated, Charles is all about the details. The textured dial adds a dash of classic charm, while the sub-dials and bezel provide multi-function capabilities. Housed in a stainless steel case and finished with a sturdy stainless steel mesh bracelet or genuine leather band, Charles is made for years of treasured use.

The Tessa Together In Pink Collection brings a touch of elegance to your everyday look with its pink dials and subtle crystal sparkle. Framed in a warm gold tone, these watches are available in two stunning colorways: a classic black leather croco-pattern band for a refined feel or a gold-tone metal bracelet for a more polished look. It’s the perfect way to add a little shine to any day.

The Tessa Together In Pink Collection brings a touch of elegance to your everyday look with its pink dials and subtle crystal sparkle. Framed in a warm gold tone, these watches are available in two stunning colorways: a classic black leather croco-pattern band for a refined feel or a gold-tone metal bracelet for a more polished look. It’s the perfect way to add a little shine to any day.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

Meet the Armitron Connect Matrix Smartwatch, a sleek and powerful accessory ready to enhance your lifestyle. Designed with an AMOLED high-definition touchscreen display, a silicone band with quick-release technology, a rotating crown for easy navigation, and magnetic rapid charging capabilities. Easily stay connected by making and receiving calls directly from your wrist and personalize your smartwatch experience with custom dials from your smartphone gallery. Stay on top of your fitness goals with Blood Oxygen/SpO2, heart rate monitoring, and various sports modes. Enjoy additional features, like music control, women's reproductive health tracking, voice assistant, camera control, and more. The Matrix smartwatch is your ultimate companion for staying connected and active. 44mm base metal case AMOLED 1.78" 368*448 high-definition touchscreen display Magnetic rapid charger included  22mm silicone magnetic band with quick-release technology Easily adjustable band – no tools needed Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Boasting a radiant champagne sunray or rose gold sunray dial accented with crystals, this watch epitomizes elegance. Its glass case and coin edge bezel add a touch of sophistication. The case is available in gold and rose gold tones, meticulously crafted from stainless steel. The matching band complements the watch's style, making it a refined and timeless accessory.

Boasting a radiant champagne sunray or rose gold sunray dial accented with crystals, this watch epitomizes elegance. Its glass case and coin edge bezel add a touch of sophistication. The case is available in gold and rose gold tones, meticulously crafted from stainless steel. The matching band complements the watch's style, making it a refined and timeless accessory.