When it comes to effortless style, nobody does it like Joe Cool. This limited-edition watch celebrates the timeless swagger of Snoopy’s most iconic alter ego. Dressed in his signature shades and red tee, Joe Cool leans into the moment on a dial split between racing stripes and bold color blocking—complete with a graphic “50” that nods to Armitron’s five decades of watchmaking. Finished with a gold-tone case and sleek black strap, Golden Cool is a playful blend of retro graphics, cartoon charm, and subtle celebration. Whether you're a longtime Peanuts fan or just know cool when you see it, this one’s made to stand out.

Finished with a sleek black leather strap and gold-tone case, this nostalgic-yet-modern timepiece is a timeless reminder to Love Every Second. This golden tribute brings together two American originals: Armitron and Peanuts. First released decades ago, this iconic character dial has been lovingly remade from our archives to celebrate Armitron’s 50th anniversary. Lined up in a classic profile across the top half of the dial are some of Charles M. Schulz’s most beloved characters—Lucy, Linus, Charlie Brown, Peppermint Patty, Snoopy, and Woodstock—etched in crisp detail and bright vintage hues. The lower half of the dial is a warm champagne brushed gold, showcasing the PEANUTS wordmark and Armitron logo in matching goldtone. A sleek black leather strap finishes the retro-modern look, perfect for fans of timeless design and storytelling. Whether you grew up with the gang or you’re discovering them anew, this watch is a celebration of friendship, nostalgia, and the joy of every second.

Take a moment, soak it in. The Lookout captures an iconic Peanuts scene: Snoopy and Woodstock taking in the world from their favorite rooftop perch. Set against a clean white dial with the iconic doghouse illustration, this watch balances playful nostalgia with timeless style. Gold-tone rectangular case, minimalist markers, and a rich red leather strap give it a retro-modern charm that’s easy to wear every day. Whether you're dreaming, observing, or simply enjoying the view—The Lookout is your daily reminder to pause and enjoy the moment.

Joy takes center stage in Time to Celebrate, a one-of-a-kind timepiece that turns telling time into a party. In this gold-tone watch, Snoopy rotates across the dial to mark the hours while Woodstock flies in circles to track the minutes. Below, the Peanuts gang cheers them on in a scene bursting with energy and nostalgia. With its playful animation and festive spirit, Time to Celebrate is more than a watch—it’s a moment in motion. Perfect for collectors, fans, or anyone who believes fun belongs in the everyday.

A watch that makes waves—in every way. Good Grief! captures a classic Peanuts moment with a fun twist: Snoopy rotates around the dial to mark the minutes, while a surfboard spins past the hours, helping you tell time in a totally unexpected way. The bright ocean-blue case is made with #tide ocean-bound plastic, paired with a textured natural rubber strap for a sporty, sustainable finish. A cartoon-perfect wipeout scene shows Snoopy mid-surf tumble, complete with his signature “GOOD GRIEF!” thought—bringing humor, motion, and eco-consciousness together in one standout design. Whether you're chasing waves or just love a little chaos on your wrist, Good Grief! is timekeeping with personality—and purpose.

Formal? Maybe. Fabulous? Absolutely. Dressed to the Nines features Snoopy at his most stylish—rocking a bold navy bow on a clean white dial. With a gold-tone case and textured navy strap, this watch brings together playful elegance and timeless Peanuts charm. The oversized bow adds personality, while the minimal layout keeps things crisp and wearable. For the days you want your wrist to make a statement—or simply channel Snoopy-level confidence—Dressed to the Nines is always the right accessory.

Elegant, minimal, and full of heart—Golden Hour pairs Armitron’s rectangular silhouette with a tender moment between Snoopy and Woodstock. Set against a sleek black dial, the gold-tone case and bracelet bring luxe contrast to the sweet scene at center: Snoopy embracing his tiny feathered friend, eyes closed in peaceful contentment. With simple dot hour markers and Roman numeral XII, the design stays elevated while letting the art shine. Wear it for the warmth, for the nostalgia—or simply because love never goes out of style.

Quietly powerful and deeply nostalgic, Charlie Brown’s Embrace captures one of the most beloved moments between Charlie Brown and Snoopy—a gentle hug beneath the clouds. Rendered in soft navy sketch lines on a silver dial, the scene is framed by a clean rectangular case and polished silver-tone bracelet. Minimal hour markers and delicate hands let the artwork speak for itself. Tender and timeless, Charlie Brown’s Embrace is a wearable reminder of comfort, connection, and unconditional love.

Classic with a side of heart. The Hug brings Armitron’s signature styling—fluted bezel, two-tone bracelet, and a clean day-date window—into a new era of joy with a little help from Snoopy and Woodstock. On the warm champagne dial, Snoopy wraps his tiny best friend in a hug, reminding us of the comfort in life’s little moments. Gold-tone indexes and hands add polish, while the two-tone bracelet keeps things versatile and elevated. This is a watch that doesn’t just tell time—it tells a story. One of friendship, nostalgia, and love in every second.

Andi is all about timeless versatility—unisex, bold, and refined. The larger case size adds a modern edge, while the silver sandblast dial with Roman numerals and stick indices keeps it classic. Finished with calfskin leather in Brown/Gold, Andi transitions effortlessly from weekday meetings to weekend moments, always in style.

Andi is all about timeless versatility—unisex, bold, and refined. The larger case size adds a modern edge, while the silver sandblast dial with Roman numerals and stick indices keeps it classic. Finished with calfskin leather in Black/Silver, Andi transitions effortlessly from weekday meetings to weekend moments, always in style.

Taylor is all about vintage-inspired timeless sparkle—refined, radiant, and endlessly elegant. The crystal-lined design brings a graceful shimmer, while its slender silhouette adds modern sophistication. Perfect for weddings, special occasions, or everyday wear, Taylor shines as more than a watch—it’s your partner in time.