Atara echoes the clean lines and crisp polish that are as relevant today as they were yesterday. Available in lush polished silver, gold, and gunmetal finishes, this chic piece reinvents vintage with a modern twist.

Availabe exclusively on Armitron.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Availabe exclusively on Armitron.

• 33.5mm Black-Tone Ceramic Case
• Adjustable Bracelet
• Jewelry Clasp & Extender Closure
• Dual-Colored Discs Change Color as Time Changes
• Analog Movement
• Water Resistant to 100 Feet
• Download Manual

• 34mm x 37mm Stainless Steel Case
• Stainless Steel Bracelet
• Adjustable Sliding Buckle
• LED Display with Red Digits
• Features include hour, minute, seconds, date, month, year and 12/24 hour format
• Water Resistant to 165FT
• Download Manual

• 54mm Resin Case
• Resin Strap with Buckle Closure
• Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions
• Water Resistant to 330 Feet
• Download Manual

We've teamed up with Jen Stark for a unique collaboration that brings together fine art and precision timekeeping. The Los Angeles-based designer is known for combining sacred geometry and boundless color to create works of art that resonate with the viewer. With your Jen Stark x Armitron watch, every time you look at your wrist is an opportunity to spark the imagination.

Availabe exclusively on Armitron.

• 38.5mm Stainless Steel Case
• Silicone Bracelet with Adjustable Sliding Buckle Closure
• Date Window at 6H
• Analog Movement
• Water Resistant to 100 Feet
• Download Manual

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

• 34mm x 37mm Stainless Steel Case
• Stainless Steel Bracelet
• Adjustable Sliding Buckle
• LED Display with Red Digits
• Features include hour, minute, seconds, date, month, year and 12/24 hour format
• Water Resistant to 165FT
• Download Manual

• 34mm x 37mm Stainless Steel Case
• Stainless Steel Bracelet
• Adjustable Sliding Buckle
• LED Display with Red Digits
• Features include hour, minute, seconds, date, month, year and 12/24 hour format
• Water Resistant to 165FT
• Download Manual

Go for the gold (or silver, or bronze)! Armitron Champions are powerful multi-function digital watches finished in a trio of metallic colors. With a retro-inspired squared case and black silicone strap, these watches embody the best of style and function.

• 53mm Resin Case
• Resin Strap with Buckle Closure
• Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions
• Water Resistant to 330 Feet
• Download Manual

• 53mm Resin Case
• Resin Strap with Buckle Closure
• Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions
• Water Resistant to 330 Feet
• Download Manual

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing green display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Availabe exclusively on Armitron.

• 34mm x 37mm Stainless Steel Case
• Stainless Steel Bracelet
• Adjustable Sliding Buckle
• LED Display with Green Digits
• Features include hour, minute, seconds, date, month, year and 12/24 hour format
• Water Resistant to 165FT
• Download Manual

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing green display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Availabe exclusively on Armitron.

• 34mm x 37mm Stainless Steel Case
• Stainless Steel Bracelet
• Adjustable Sliding Buckle
• LED Display with Green Digits
• Features include hour, minute, seconds, date, month, year and 12/24 hour format
• Water Resistant to 165FT
• Download Manual

Roy is a smart stainless steel watch with a rainbow twist. The gunmetal IP-plated stainless steel bracelet completes a dial with shimmering iridescent rainbow accents. Precision timekeeping doesn't have to be boring—with Roy on hand, you'll have a subtle dose of color to keep things fresh.

Availabe exclusively on Armitron.

• 54mm Resin Case
• Resin Strap with Buckle Closure
• Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions
• Water Resistant to 330 Feet
• Download Manual

We’ve brought it back! The top selling Armitron Skeleton™ 42 has returned and is available exclusively on Armitron. Elevate your look with this stainless steel timepiece featuring a 21 jewel automatic movement, durable ionic-plating, and a striking exhibition case back. A classic statement piece to be lived in for generations. 

• 42mm stainless steel case
• Automatic skeleton movement with 21 jewels
• Exhibition case back
• 40 hour power reserve
• Easily adjustable bracelet
• Water resistant to 165ft
• Download Manual

Whether you are headed for a run or just keeping it casual, this digital Resin Strap will be your new favorite companion.

• 54mm Resin Case
• Resin Strap with Buckle Closure
• Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions
• LCD Display
• Water Resistant to 330 Feet
• Available in Black/Rainbow, Black/Red, Black/Blue, Black/Black & Black/Teal
• Download Manual

• 53mm Resin Case
• Resin Strap with Buckle Closure
• Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions
• Water Resistant to 330 Feet
• Download Manual

School's out, summer's here, and we're ready to play! Meet Bubblepop. This multifunction ProSport watch brings all the fun with its neon design and transparent case and strap. Start your summer off right with Bubblepop.

Availabe exclusively on Armitron.

• 54mm Resin Case
• Resin Strap with Buckle Closure
• Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions
• LCD Display
• Water Resistant to 330 Feet
• Download Manual

We’ve brought it back! The top selling Armitron Skeleton™ 42 has returned and is available exclusively on Armitron. Elevate your look with this stainless steel timepiece featuring a 21 jewel automatic movement, durable ionic-plating, and a striking exhibition case back. A classic statement piece to be lived in for generations. 

• 42mm black stainless steel case
• Automatic skeleton movement with 21 jewels
• Exhibition case back
• 40 hour power reserve
• Easily adjustable bracelet
• Water resistant to 165ft
• Download Manual

Our bestselling Griffy® is back in blue! Stranger Things fans to the front. The Griffy™ updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing BLUE display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

• 34mm x 37mm Stainless Steel Case
• Stainless Steel Bracelet
• Adjustable Sliding Buckle
• LED Display with Blue Digits
• Features include hour, minute, seconds, date, month, year and 12/24 hour format
• Water Resistant to 165FT
• Download Manual

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing blue display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Availabe exclusively on Armitron.

• 34mm x 37mm Stainless Steel Case
• Stainless Steel Bracelet
• Adjustable Sliding Buckle
• LED Display with Blue Digits
• Features include hour, minute, seconds, date, month, year and 12/24 hour format
• Water Resistant to 165FT
• Download Manual

Armitron Challengers are an exclusive release of the best-selling Chrono Pro series. These watches are bold, sporting oversized 55mm cases and a trio of metallic finishes, all connected with a sturdy resin strap and stainless steel buckle. Challengers are working multi-function chronographs and have an extensive features list, providing all the style and substance needed for any challenge.

Availabe exclusively on Armitron.

Armitron Challengers are an exclusive release of the best-selling Chrono Pro series. These watches are bold, sporting oversized 55mm cases and a trio of metallic finishes, all connected with a sturdy resin strap and stainless steel buckle. Challengers are working multi-function chronographs and have an extensive features list, providing all the style and substance needed for any challenge.

Availabe exclusively on Armitron.