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Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing red display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Say hello to your new signature piece: the Herringbone & Logo Bracelet—where sleek design meets classic style. This modern must-have is available in silver, gold, and rose gold tones, featuring a polished finish, a bold "A" logo, and an elegant herringbone chain. This bracelet doesn’t just accessorize—it amplifies. Wear it, layer it, love it.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Meet the Armitron Connect Matrix Smartwatch, a sleek and powerful accessory ready to enhance your lifestyle. Designed with an AMOLED high-definition touchscreen display, a silicone band with quick-release technology, a rotating crown for easy navigation, and magnetic rapid charging capabilities. Easily stay connected by making and receiving calls directly from your wrist and personalize your smartwatch experience with custom dials from your smartphone gallery. Stay on top of your fitness goals with Blood Oxygen/SpO2, heart rate monitoring, and various sports modes. Enjoy additional features, like music control, women's reproductive health tracking, voice assistant, camera control, and more. The Matrix smartwatch is your ultimate companion for staying connected and active. 44mm base metal case AMOLED 1.78" 368*448 high-definition touchscreen display Magnetic rapid charger included  22mm silicone magnetic band with quick-release technology Easily adjustable band – no tools needed Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Shimmering with brilliance from every angle, this silver-tone timepiece commands attention with its bold octagon stainless steel case. A polished bezel adorned with 44 crystals frames a hydraulic silver dial, fully paved with 186 crystals for maximum radiance. The ribbed stainless steel crown and crystal-studded expansion band—featuring 105 more crystals—enhance its statement-making elegance. Sleek, structured, and unapologetically glamorous, this watch delivers refined sparkle with every glance.

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone watch hands hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, including Black/Orange, White/Black, Black/Red, Gray/Black, Blue/Black, Tan, and Gray, the Dual watch brings both style and practicality to your everyday adventures.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Experience the pinnacle of durability and connectivity with the Armitron Connect Sync Smartwatch. Crafted with a rugged design, this smartwatch boasts a full touchscreen, music control, women's reproductive health tracking, voice assistant, hydration reminders, and more. Seamlessly make and receive calls directly from your wrist, stay in the loop with message notifications, and track your fitness journey with features like calorie tracking, heart rate monitoring, sports mode, and a step counter. The Armitron Connect Sync Smartwatch combines ruggedness with advanced technology for the ultimate wearable experience. 53mm ABS case LCD TFT 1.39" 360*360 display  Magnetic rapid charger included  26.5mm durable TPU band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its rose gold sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather lizard band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Embark on a journey of modern functionality with the Pulse, a round-cased digital sports watch boasting a pristine white facade. The matching silicone band ensures comfort and durability, secured with a practical buckle closure. Beyond its sleek design, this timepiece offers practical features like a 24-hour time display bezel and a comprehensive date and month calendar. Amp up your active style with a wristwatch that seamlessly blends contemporary flair with functionality.

Dive into a world of dynamic style with the Pulse: a round-cased digital watch showcasing a lively lavender case that exudes individuality. The blush silicone band, secured by a reliable buckle closure, adds a touch of whimsy to your wrist. Beyond its appearance, this timepiece effortlessly combines style and utility, featuring a 24-hour time display bezel and a comprehensive date and month calendar. Make a statement with this watch that combines color and functionality in a harmonious blend.

Experience the dynamic synergy of style and functionality with the Pulse, a round-cased digital sports watch cloaked in a sleek black exterior. The matching black silicone band ensures comfort and resilience, securely fastened with a practical buckle closure. Striking a perfect balance between bold aesthetics and utility, this timepiece showcases a 24-hour time display bezel and a comprehensive date and month calendar. Enhance your active ensemble with this all-black sports watch, featuring contemporary design elements for essential practicality.

Lloyd has it all: multifunction movement with three subdials, beautiful blue or green dials, and finished with either a stainless steel bracelet or genuine leather band. Versatile and stylish no matter how you wear it, you'll find yourself coming back to Lloyd day after day.

Lloyd has it all: multifunction movement with three subdials, beautiful blue or green dials, and finished with either a stainless steel bracelet or genuine leather band. Versatile and stylish no matter how you wear it, you'll find yourself coming back to Lloyd day after day.

Love our favorite men's watch, Lloyd? You're going to love the new Lloyds even more. These feature the classic three subdial and bezel style in black leather and stainless steel bands with a silver-white dial to match your look any day of the week.

The Ava watch embodies refined elegance, offered in your choice of radiant gold-tone or sleek silver-tone. A rectangular case is framed by a polished bezel set with 14 shimmering baguette crystals, creating a statement of luxury. The vertically brushed dial, light champagne or silver, features four delicate round crystal markers for a sophisticated finish. Its adjustable link bracelet, adorned with 42 baguette crystals, adds brilliance from every angle—a timeless piece designed to elevate any ensemble with grace and glamour.

Enhance your Armitron Connect Smartwatch with the Silicone Smooth Band, designed for a perfect balance of comfort, durability, and style. Made from soft, breathable silicone, this band offers a sleek, sporty look that seamlessly integrates with your device. The adjustable stainless steel buckle closure ensures a secure, customizable fit, making it the ideal everyday companion. Compatible with Armitron Connect 20mm Smartwatches: Eclipse  Premium silicone material for breathability and comfort Adjustable stainless steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

Meet the Armitron Connect Matrix Smartwatch, a sleek and powerful accessory ready to enhance your lifestyle. Designed with an AMOLED high-definition touchscreen display, a silicone band with quick-release technology, a rotating crown for easy navigation, and magnetic rapid charging capabilities. Easily stay connected by making and receiving calls directly from your wrist and personalize your smartwatch experience with custom dials from your smartphone gallery. Stay on top of your fitness goals with Blood Oxygen/SpO2, heart rate monitoring, and various sports modes. Enjoy additional features, like music control, women's reproductive health tracking, voice assistant, camera control, and more. The Matrix smartwatch is your ultimate companion for staying connected and active. 44mm base metal case AMOLED 1.78" 368*448 high-definition touchscreen display Magnetic rapid charger included  22mm silicone magnetic band with quick-release technology Easily adjustable band – no tools needed Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. It is available in silver and gold tones and two-tone silver/gold and silver/rose gold. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

Meet Rachel—a watch that radiates modern allure and distinctive luxury with its rose gold case and bracelet. The captivating Mother of Pearl dial, featuring iridescent tones and Roman numeral indices, is encased in durable stainless steel. Perfect for trendsetters who crave sophisticated beauty with a bold twist, Rachel is not just a timepiece but a statement accessory. Whether for daily adventures or special moments, Rachel ensures you're always on time with effortless style and a touch of glamour.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. Offering a vibrant array of colors, including orange with a black case, green with a black case, and white with a navy case. Engineered for both style and comfort, these timepieces feature natural materials for a sustainable experience. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. Offering a vibrant array of colors, including orange with a black case, green with a black case, and white with a navy case. Engineered for both style and comfort, these timepieces feature natural materials for a sustainable experience. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

Statement making in a small package, these petite Digital Chronograph Resin Straps will have you ready to go.

With 3 styles to choose from, our Tilly Pink collection offers something for everyone. From genuine leather in a stylish pink lizard grain pattern, to a smooth and sleek soft pink ceramic bracelet to modern metal design finished in a beautiful rose gold tone, there's a pink watch that perfectly complements your personal style.

Let your over sized Digital Chronograph Resin Strap take you from the office to the gym. 52.5mm Resin Case Resin Strap with Buckle Closure Features include time, seconds, day/date, chronograph with lap time, alarm, dual time, 12/24 hour time and backlight functions LCD Display Water Resistant to 330 Feet Available in Black/Blue & Yellow/Black Download Manual

This ceramic-clad beauty is a fresh breath of summer air. Jalyn™ features a smooth white ceramic case and bracelet for a look that's as comfortable as it is versatile. The ceramic material is soft, durable and scratch resistant. Available with silver or gold accents.

This ceramic-clad beauty is a fresh breath of summer air. Jalyn™ features a smooth white ceramic case and bracelet for a look that's as comfortable as it is versatile. The ceramic material is soft, durable and scratch resistant. Available with silver or gold accents.

Ryder is all about modern edge—bold, refined, and effortlessly cool. Its sleek, striking black-on-black design is a statement of confidence. Silver tone brings a sharp, contemporary polish, and its vertically brushed dial catches the light just right. For those who like a little flash, gold-tone delivers a bold, standout look with a touch of classic elegance: three colors, one unmistakable style—the Ryder watch.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Stranger Things fans to the front. The Griffy® updates Armitron’s original genre-defining LED digital watch from the 1970’s with a flashing white display that waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Elevate your Armitron Connect Smartwatch with the Silicone Keeperless Band, where sleek design meets all-day comfort. Made from high-quality silicone, this band offers a secure, breathable fit without traditional keepers. Its adjustable buckle closure ensures a seamless, stay-put feel, making it the perfect blend of sporty style and modern convenience. Compatible with Armitron Connect 20mm Smartwatches: Eclipse  Soft, premium silicone for a comfortable Keeperless design for a comfortable, adjustable fit *Armitron Connect Smartwatch not included*

Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.