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Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

Wear your heart on your wrist with the All The Love Bracelet—a playful yet polished piece that’s packed with charm. It features five gleaming hearts that capture light (and attention) with every move. With its fluid, modern silhouette, this bracelet is made for layering—or stealing the spotlight all on its own. Whether dressing up or keeping it casual, this bracelet adds a little love to everything you do, because some pieces speak from the heart.

Tetra is funky reimagination of Armitron's original LED digital watch. The vintage-inspired oblong case design is finished with polished silver, gold, and black-plated versions. The flashing digital display waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Tetra is funky reimagination of Armitron's original LED digital watch. The vintage-inspired oblong case design is finished with polished silver, gold, and black-plated versions. The flashing digital display waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history.

Tetra is funky reimagination of Armitron's original LED digital watch. The vintage-inspired oblong case design is finished with polished silver, gold, and black-plated versions. The flashing digital display waits in sleek black sleep mode until activated by pressing the side button. Strap on this retro minimalist style and wear a piece of fashion history. Available exclusively on Armitron.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather lizard band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

With 3 styles to choose from, our Tilly Pink collection offers something for everyone. From genuine leather in a stylish pink lizard grain pattern, to a smooth and sleek soft pink ceramic bracelet to modern metal design finished in a beautiful rose gold tone, there's a pink watch that perfectly complements your personal style.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking red dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking navy dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

Statement making in a small package, these petite Digital Chronograph Resin Straps will have you ready to go.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

Our latest release is a feat of engineering and precision timekeeping. The stainless steel Blueprint is powered by an automatic movement, a self-winding mechanism that operates without a battery by using the wearer's natural arm movements to power the timepiece. Built to last with style and sophistication, Blueprint is available in a range of finishes, including: leather bands, metal bracelets, and a one-of-a-kind iridescent plated edition.

The Amour Bracelet is a sparkling tribute to love, featuring five polished hearts set with 95 clear crystals. This stunner catches the light (and more than a few stares) with every move you make. With its polished brass design, a heart motif, and just the right amount of shimmer, it's the perfect blend of timeless romance and modern flair. Whether worn solo or layered, this bracelet is sure to capture hearts and turn heads.

The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Inspired by the spirit of streetwear, Rogue blends cultural and style elements from the past and present to deliver a sophisticated, yet casual watch design. Rich with multi-function chronograph features, Rogue defies convention, combining modern technology with a sleek retro-style case and band.

The Rogue Iridescent watch effortlessly combines contemporary and retro influences, creating a stylish accessory for the modern trendsetter. Featuring a polished black dial, durable mineral crystal, and a vibrant rainbow-colored case and band, the Rogue Iridescent exudes a captivating style. The watch integrates cutting-edge digital movement and chronograph functionality, enhanced by the secure and convenient fold-over buckle closure.

Built for performance, this no-nonsense digital watch will get you the results you strive for.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in three autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of burgundy, tan, and green in sumptuous genuine leather. Complement your dressy look or elevate a casual weekend fit with the unisex Miles.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in three autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of green in sumptuous genuine leather. Complement your dressy look or elevate a casual weekend fit with the unisex Miles.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in three autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of tan in sumptuous genuine leather. Complement your dressy look or elevate a casual weekend fit with the unisex Miles.

Miles is a timeless, classic watch that’s beautifully crafted with a premium leather band in four autumnal shades. The traditional dial design brings an air of old-world sophistication and is finished with rich tones of navy in sumptuous, genuine leather. Complement your dressy look or elevate a casual weekend outfit with the Miles.

Enhance your Armitron Connect Smartwatch with the Textured Silicone Band, designed for comfort and standout style. The soft, durable silicone, available in black or grey, offers exceptional breathability. Featuring a classic watchband design with an adjustable stainless-steel buckle closure, this band delivers a secure fit with a refined touch. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, Link Premium textured silicone Adjustable stainless-steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel silver-tone band seamlessly complements the tank-style, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the white dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel silver-tone band seamlessly complements the rectangular case, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the black dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel gold two-tone band seamlessly complements the tank-style, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the white dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Grab your new workout buddy, this sports watch will help you reach a new PR. 

Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Discover the Andi watch—a unisex timepiece that harmonizes timeless aesthetics with modern flair. Its silver sandblast dial elegantly merges sleek stick indices with Roman numerals encased in a durable mineral crystal. Framed by a polished metal bezel and oval stainless steel case, it's perfectly complemented by a luxurious leather calfskin band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

The Dragonfly watch is the perfect blend of style and functionality, designed to keep up with your busy day. With a sleek LCD display, chronograph, alarm, dual time zone, and 100-year calendar, it’s packed with all the features you need. Available in two striking colorways—a white strap with brown leopard print or a white strap with denim print—both designs are enhanced with gold-plated stainless steel accents and a matching blue or black loop. Whether dressing up or keeping it casual, this watch brings both practicality and a touch of bold, modern style to your wrist.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. Offering a vibrant array of colors, including orange with a black case, green with a black case, and white with a navy case. Engineered for both style and comfort, these timepieces feature natural materials for a sustainable experience. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.