Shop All

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the minute hand every 10 minutes. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look. 

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This tank-style Tilly comes in a classic gold-tone.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

The 1975 limited edition gold watch, is a modern reimagining of our original iconic Gold watch, created exclusively for our 50th Anniversary. Its champagne brushed dial features commemorative 50th Anniversary markings, blending heritage with a fresh perspective. A refined stainless steel case and uni-link bracelet with exposed center links bring contemporary elegance to this timeless design. With a day-date calendar and updated craftsmanship, this limited-edition piece honors the past while celebrating the present.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Enhance your Armitron Connect Smartwatch with the Textured Silicone Band, designed for comfort and standout style. The soft, durable silicone, available in black or grey, offers exceptional breathability. Featuring a classic watchband design with an adjustable stainless-steel buckle closure, this band delivers a secure fit with a refined touch. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, Link Premium textured silicone Adjustable stainless-steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

Discover the Andi Bracelet Watch, where timeless aesthetics harmonize with modern flair. Its white sandblast dial elegantly merges sleek stick indices with Roman numerals. Framed by an oval stainless steel case, it's perfectly complemented by a luxurious metal, adjustable link band. The Andi watch epitomizes versatility, making it easy to transition from weekday meetings to weekend adventures, ensuring you're always on trend with impeccable style.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Introducing the newest Tilly watch – a symbol of timeless sophistication. This exquisite timepiece features a genuine leather croco grain band in red, navy, or black, adding a pop of color to your wrist. The dial boasts a silvery/white sandblast finish with Roman numerals as indices, exuding classic elegance. Encased in a gold-tone frame, the delicate rectangular design makes the Tilly watch a chic accessory for any occasion.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available in a genuine leather lizard band as well as a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

The Mesh Band is crafted from electroplated stainless steel mesh, offering a sleek, sophisticated look that subtly elevates your style. This band is designed for a secure fit and is available in black, gold, or silver. Its magnetic closure stays in place all day—no buckle is needed. Combining premium style with dependable functionality, it’s the perfect way to express your individuality while keeping your Armitron Connect Smartwatch securely on your wrist. Compatible with Armitron Connect 22mm Smartwatches: Matrix, Lunar, and Link Electroplated stainless steel mesh Magnetic closure ensures a secure, adjustable fit *Armitron Connect Smartwatch not included*

Enhance your Armitron Connect Smartwatch with the Silicone Smooth Band, designed for a perfect balance of comfort, durability, and style. Made from soft, breathable silicone, this band offers a sleek, sporty look that seamlessly integrates with your device. The adjustable stainless steel buckle closure ensures a secure, customizable fit, making it the ideal everyday companion. Compatible with Armitron Connect 20mm Smartwatches: Eclipse  Premium silicone material for breathability and comfort Adjustable stainless steel buckle closure for a secure fit *Armitron Connect Smartwatch not included*

Embark on a journey of modern functionality with the Pulse, a round-cased digital sports watch boasting a pristine white facade. The matching silicone band ensures comfort and durability, secured with a practical buckle closure. Beyond its sleek design, this timepiece offers practical features like a 24-hour time display bezel and a comprehensive date and month calendar. Amp up your active style with a wristwatch that seamlessly blends contemporary flair with functionality.

Dive into a world of dynamic style with the Pulse: a round-cased digital watch showcasing a lively lavender case that exudes individuality. The blush silicone band, secured by a reliable buckle closure, adds a touch of whimsy to your wrist. Beyond its appearance, this timepiece effortlessly combines style and utility, featuring a 24-hour time display bezel and a comprehensive date and month calendar. Make a statement with this watch that combines color and functionality in a harmonious blend.

Experience the dynamic synergy of style and functionality with the Pulse, a round-cased digital sports watch cloaked in a sleek black exterior. The matching black silicone band ensures comfort and resilience, securely fastened with a practical buckle closure. Striking a perfect balance between bold aesthetics and utility, this timepiece showcases a 24-hour time display bezel and a comprehensive date and month calendar. Enhance your active ensemble with this all-black sports watch, featuring contemporary design elements for essential practicality.

Built for performance, this no-nonsense digital watch will get you the results you strive for.

Indulge in the captivating charm of the Minnie Stone Dial watch, featuring a genuine black-and-white root dial—known for its bold elegance and grounding properties—glittering with crystal indexes and bezel accents. Its two-tone stainless steel case and band, a blend of silver and gold, exude a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

Indulge in the captivating charm of the Minnie Stone Dial watch, featuring a genuine howlite dial—celebrated for its serene symbolic properties and veining throughout. With glittering crystal indexes and bezel accents, the gold-tone, stainless steel case and band exude timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

Indulge in the captivating charm of the Minnie Stone Dial watch. It features a genuine quartzite gemstone dial—a healing stone to encourage new beginnings—and crystals for markers with rose gold-tone brushing. Glittering with luminous indexes, this rose gold-tone crystal-encrusted round case and stainless steel band exudes a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

Indulge in the captivating charm of the Minnie Stone Dial watch. It features a genuine blue tiger eye gemstone dial—a symbol of strength and believed to have a powerful grounding effect—and crystals for markers with gilt brushing. Glittering with luminous indexes, this gold-tone crystal-encrusted round case and stainless steel band exudes a timeless and contemporary glamour, sure to bring a touch of wonder to each moment.

The Knox watch makes an impression with a dial adorned by 16 genuine diamonds, delivering subtle brilliance from every angle. The dial is designed with a fine radiant center and a CD-textured outer ring for added depth and elegance. Complement your style with a brown or black grain genuine leather strap or opt for an adjustable link bracelet in polished gold-tone or sleek silver-tone stainless steel. Every detail of the Knox reflects thoughtful craftsmanship and timeless appeal.

The Ava watch embodies refined elegance, offered in your choice of radiant gold-tone or sleek silver-tone. A rectangular case is framed by a polished bezel set with 14 shimmering baguette crystals, creating a statement of luxury. The vertically brushed dial, light champagne or silver, features four delicate round crystal markers for a sophisticated finish. Its adjustable link bracelet, adorned with 42 baguette crystals, adds brilliance from every angle—a timeless piece designed to elevate any ensemble with grace and glamour.

The Dragonfly watch is the perfect blend of style and functionality, designed to keep up with your busy day. With a sleek LCD display, chronograph, alarm, dual time zone, and 100-year calendar, it’s packed with all the features you need. Available in two striking colorways—a white strap with brown leopard print or a white strap with denim print—both designs are enhanced with gold-plated stainless steel accents and a matching blue or black loop. Whether dressing up or keeping it casual, this watch brings both practicality and a touch of bold, modern style to your wrist.

Elevate your Armitron Connect Smartwatch with the Silicone Keeperless Band, where sleek design meets all-day comfort. Made from high-quality silicone, this band offers a secure, breathable fit without traditional keepers. Its adjustable buckle closure ensures a seamless, stay-put feel, making it the perfect blend of sporty style and modern convenience. Compatible with Armitron Connect 20mm Smartwatches: Eclipse  Soft, premium silicone for a comfortable Keeperless design for a comfortable, adjustable fit *Armitron Connect Smartwatch not included*

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel silver-tone band seamlessly complements the tank-style, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the white dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel silver-tone band seamlessly complements the rectangular case, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the black dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

Introducing the Grant watch, a timeless and sophisticated timepiece designed for those with a penchant for elegance. The stainless steel gold two-tone band seamlessly complements the tank-style, exuding a refined aesthetic. Its analog movement ensures precision in timekeeping, while the white dial adorned with a combination of Roman numerals and gold sticks creates a striking visual contrast. The metal bezel and matching silver-tone stainless steel case further enhance the watch's durability and style, making the Grant watch a perfect accessory for any occasion.

The Tessa watches bring elegance to your everyday look with red or turquoise-tone dials and subtle crystal sparkle. Framed in a warm gold tone with a classic black leather croco-pattern band for a refined feel. The Tessa is the perfect way to add a little shine to any day.

The Armitron Connect Lunar Smartwatch delivers the perfect combination of sleek design and powerful performance. Its full touchscreen and quick-release silicone band offer all-day comfort and effortless style. Stay in control wherever life takes you, with on-the-go calling right from your wrist, rapid charging, and long-lasting battery life. Track your wellness with advanced features like heart rate monitoring, step tracking, calorie counting, and multiple sports modes. Prioritize your health and productivity with sleep tracking, women’s health monitoring, breathing exercises, sedentary alerts, and more—making it your essential companion for a balanced, connected lifestyle. 45mm ABS case 1.83'' colorful screen full touch 240*280 display Magnetic rapid charger included  22mm Silicone band with quick-release technology Water resistance of up to 1.5 meters for 30 minutes Free Armitron Connect App compatible with Android 5.0+ and iOS 9.0+

The Ava watch embodies refined elegance, offered in your choice of radiant gold-tone or sleek silver-tone. A rectangular case is framed by a polished bezel set with 14 shimmering baguette crystals, creating a statement of luxury. The vertically brushed dial, light champagne or silver, features four delicate round crystal markers for a sophisticated finish. Its adjustable link bracelet, adorned with 42 baguette crystals, adds brilliance from every angle—a timeless piece designed to elevate any ensemble with grace and glamour.

The Dragonfly Sport Watch is built for those who value both performance and style, keeping you on track in every detail. It features an EL LCD module, chronograph, dual time zone, 100-year calendar, countdown timer, and hourly chime. Available in a blue denim or brown leopard print band with a gold-plated stainless steel buckle and top ring, this watch blends functionality with a bold design. The sleek EL display adds a touch of elegance, fading in and out with a 3-second delay.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking red dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

The Ridgemont combines sophistication with modern functionality, featuring a sleek silver stainless steel bracelet and a distinctive watch face. It is equipped with EL technology—where the digital panel illuminates with a soft glow, ensuring easy readability in any lighting conditions. Its ana-digi movement seamlessly integrates analog and digital components, offering precision and versatility. The square case shape adds a contemporary edge to the design, complementing the striking navy dial. With a day and date calendar function and index markers in the form of sticks, the Ridgemont watch is a stylish and practical accessory for those who appreciate a harmonious blend of form and function.

Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Statement making in a small package, these petite Digital Chronograph Resin Straps will have you ready to go.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. Offering a vibrant array of colors, including orange with a black case, green with a black case, and white with a navy case. Engineered for both style and comfort, these timepieces feature natural materials for a sustainable experience. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. Offering a vibrant array of colors, including orange with a black case, green with a black case, and white with a navy case. Engineered for both style and comfort, these timepieces feature natural materials for a sustainable experience. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. Offering a vibrant array of colors, including orange with a black case, green with a black case, and white with a navy case. Engineered for both style and comfort, these timepieces feature natural materials for a sustainable experience. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

The Rachel is part of our gorgeous his-and-hers duo inspired by the iconic sitcom couple. A polished coin edge bezel and adjustable link bracelet accent the elegant, round stainless steel case. It is available in silver and gold tones and two-tone silver/gold and silver/rose gold. This timepiece also features a sophisticated dial with Roman numeral markers and a push-button clasp closure. Shop the designs and check out the matching men's Ross watch for your special someone or as an engagement or wedding gift.

Meet Rachel—a watch that radiates modern allure and distinctive luxury with its rose gold case and bracelet. The captivating Mother of Pearl dial, featuring iridescent tones and Roman numeral indices, is encased in durable stainless steel. Perfect for trendsetters who crave sophisticated beauty with a bold twist, Rachel is not just a timepiece but a statement accessory. Whether for daily adventures or special moments, Rachel ensures you're always on time with effortless style and a touch of glamour.