Bring in the color! Static is boring, but your watch doesn’t have to be. Prismatica™ features a one-of-a-kind dial that changes color with the time. Leave your old static watches behind and bring in the color revolution with Prismatica™.

Small yet mighty, the petite Minnie is a delicate women's dress watch that packs a punch in the style department. Available in a range of stunning dial colors and finishes, this watch features genuine crystals, accented bezels, and a jewelry-inspired bracelet.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. This Tilly comes in a gorgeous white ceramic bracelet to elevate any look. 

This ceramic-clad beauty is a fresh breath of summer air. Jalyn™ features a smooth white ceramic case and bracelet for a look that's as comfortable as it is versatile. The ceramic material is soft, durable and scratch resistant. Available with silver or gold accents.

This ceramic-clad beauty is a fresh breath of summer air. Jalyn™ features a smooth white ceramic case and bracelet for a look that's as comfortable as it is versatile. The ceramic material is soft, durable and scratch resistant. Available with silver or gold accents.

Constance is a vision of refined elegance. This elevated statement piece is luxe at every turn with a stunning mother of pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.

Love our favorite men's watch, Lloyd? You're going to love the new Lloyds even more. These feature the classic three subdial and bezel style in black leather and stainless steel bands with a silver-white dial to match your look any day of the week.

Rooted in a dedication to our planet's well-being, the Reef watch is a testament to sustainable craftsmanship. Forged from recycled ocean-bound plastic sourced from Tide Ocean Material SA, with a black case, the Reef champions the preservation of marine environments. This solar powered watch is complemented by a black dial with Arabic indexes, a matching bezel, and a white natural rubber strap, blending style and comfort with environmental consciousness. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

Embark on a journey of modern functionality with the Pulse, a round-cased digital sports watch boasting a pristine white facade. The matching silicone band ensures comfort and durability, secured with a practical buckle closure. Beyond its sleek design, this timepiece offers practical features like a 24-hour time display bezel and a comprehensive date and month calendar. Amp up your active style with a wristwatch that seamlessly blends contemporary flair with functionality.

Time for a high-flying adventure with the DreamBig watches. Its colorful unicorn and airplane designs and easy-to-read numbers make learning to tell time an exciting journey. Ready, set, fly into time-telling fun!

With designs featuring purple butterflies, blue whales, pink ice cream, and cool cars and trucks, each Playtime watch transforms time-telling into a fun and exciting experience. Comfy straps and easy-to-read numbers ensure every moment is filled with joy. It’s not just a watch; it’s a playful partner in every moment!

Enhance your Apple Watch with this soft yet durable and stylish silicone case. The striking color combination makes this an eye-catching accessory that delivers both function and flair. Coordinate it with our Racer Silicone Band for a complete look. Breathable, premium silicone  Easy instillation Apple Watch not included

The Racer Silicone Band features a bold stripe design and a sturdy stainless steel buckle for a sporty, chic look. With its textured grooves and striking details, this strap has a refined, contemporary edge. Enhance your Apple Watch with a blend of comfort and style—it’s the details that matter. Breathable, premium silicone strap. Universally sized to fit most wrists. Apple Watch not included.

Love our favorite men's watch, Lloyd? You're going to love the new Lloyds even more. These feature the classic three subdials and bezel style in black leather and stainless steel bands with a silver-white dial to match your look any day of the week.

Everyone loves a refined classic. Enter: Tilly. This delicate rectangular watch is pure sophistication with its traditional roman numeral markers. Available with a metal or ceramic bracelet, Tilly offers an array of styles ready to elevate any look.

Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.

Built for Performance, this no-nonsense Digital Chronograph Resin Strap will get you the results you strive for.

Crafted with care from recycled ocean-bound plastic sourced from Tide Ocean Material SA, the Wave collection embodies a commitment to sustainability. Offering a vibrant array of colors, including orange with a black case, green with a black case, and white with a navy case. Engineered for both style and comfort, these timepieces feature natural materials for a sustainable experience. Designed to retain their shape over time, Wave watches prioritize ultimate comfort while being mindful of the environment. Join the movement towards sustainable fashion with Wave, where eco-consciousness meets impeccable design. Armitron is a proud supporter of the Wildlife Conservation Society (WCS) and is donating $30,000 to help advance its mission to save wildlife and wild places worldwide.

The Dual watch is the ultimate companion for active individuals, combining functionality with a sleek design. Featuring a durable ANA-DIGI sport style with a range of features, it offers time, day/date, chronograph, countdown timer, and multiple alarms. Its bold two-tone skeleton hands with luminous fill ensure clarity, while the 100-year calendar and dual-time functions make it versatile for any lifestyle. Available in a variety of dynamic colorways, including Black/Orange, White/Black, Black/Red, Gray/Black, Blue/Black, Tan, and Gray, the Dual watch brings both style and practicality to your everyday adventures.

Fall in love with every second—literally—with the Heart Bangle watch. Featuring a gold-tone, heart-shaped stainless steel case, it blends playful design with timeless sophistication. Its glossy dial, available in black, red, or white, is paired with a sleek bracelet-style band and a jewelry clasp for a seamless, comfortable fit. Perfect for making a bold yet refined statement with every glance.